Samsung Partners Popular to Train Over 5,000 Singapore Students in Digital Art

Oktober 18, 2013

Part of Samsung’s long-term commitment to promote the growth of Singapore’s digital art scene.
Programme aims to cultivate art appreciation among Singapore youths, and develop young talent in digital art

Singapore– October 18, 2013 – Samsung Asia Pte Ltd and Popular e-learning Pte Ltd, a fully owned subsidiary of Popular Holdings Ltd, today announced a partnership to extend complimentary digital art training to primary and secondary schools, as well as tertiary institutions in Singapore.

Known as the Samsung Digital Art Studio, the programme is Samsung’s latest initiative to promote the local digital art scene, as well as cultivate greater interest and appreciation for the art form among the youths. Samsung and Popular e-learning aim to teach more than 5,000 students from over 100 primary and secondary schools, as well as tertiary institutions by the end of 2014.

Trainers from Popular e-learning, equipped with Samsung GALAXY Note 10.1 LTE tablets, will guide students in learning how to create digital art easily with the tablets. The three-hour course will feature hands-on use of the embedded S Pen for sketching, drawing, and other forms of creative expressions, as well as familiarising the students with easy-to-use creation tools such as the S Note, and multitasking features like the Multi Window and Dual View.

“The Samsung Digital Art Studio is the next chapter in our long-term commitment to promote digital arts, and enable the development of local young talents,” said Irene Ng, Vice President, Marketing, Samsung Asia Pte Ltd. “With the help of technological innovation such as the Samsung GALAXY Note 10.1 LTE, our students can now sketch freely and intuitively on the tablet, enhancing their creativity as they create new works. Through the programme, we hope to enable the discovery and development of new talents in Singapore.”

The Samsung Digital Art Studio pilot programme with Blangah Rise Primary, Yishun Town Secondary, Si Ling Secondary and Victoria Junior College received highly positive feedback as the participants had the opportunity to learn basic digital art creation skills using the Samsung GALAXY Note 10.1 LTE, while being exposed to different perspectives of the art. The open-to-all programme, including teachers, is exploring advance training options for participants who have shown talent and interest.

Art Lim, the principal illustrator for Popular e-Learning said: “The Samsung GALAXY Note 10.1 LTE is more than just an entertainment tool. The S Pen allows students to use the tablet just like pen and paper, and provides them with ample opportunity to use it as a tool for creativity, anytime and anywhere.”

“The digital drawing course on the device was a good breakaway from the usual things we do! We were shown the functions of Samsung GALAXY Note 10.1's S Pen and S Note, and used them to create the drawings. It was interesting and exciting,” said Mr. Yap, teacher from Yishun Town Secondary School.

Interested schools can request for more information on the Samsung Digital Art Studio by contacting Ehsan Jafri @ jafri@popularworld.com.

Hands-on Workshops for the Public at Samsung Masterpieces Digital Art Exhibition

Earlier in the year, Samsung launched Masterpieces, a digital art gallery with a collection of contemporary visual artworks curated by leading regional contemporary art curator, critic and writer, Iola Lenzi. Samsung Masterpieces digital art exhibition is now happening at Stamford Gallery, National Museum of Singapore, featuring artworks contributed by established and emerging artists based in Singapore, and selected student works in digital forms such as graphics, photos and videos.

Samsung is organizing a Digital Art – The Experience workshop on October 19 at 3pm at Stamford Gallery, National Museum of Singapore for members of the public who are interested in trying their hand at producing digital art by using the Samsung GALAXY Note 8.0. The workshop will feature artist Kelly Reedy and is on a first-come-first-served basis.

More information about the exhibition is available at http://blog.masterpiecesart.com/.