Singapore, 2 February 2013 - Samsung today set a record for the "Most number of personalised messages projected on a screen" at the Samsung Mobile PIN, a premium consumer experience space located at Ngee Ann City Civic Plaza. The event marked the launch of the month-long "Samsung GALAXY Note 10.1 LTE LoveMobile" campaign, where the public created personalised love messages for their loved ones and stood a chance to win a MINI Stratford and a Valentine's Day dinner package worth $11,000.
Endorsed by the Singapore Book of Records, the record was set at the "Samsung GALAXY Note 10.1 LTE LoveMobile" event when the 200th personalised love message was projected on a big screen.
"We are proud to announce that Samsung is successful in its attempt to set a record for the 'Most number of personalised love messages projected on a screen'. It was interesting for us to see companies initiating events to engage the public and get people involved in a special moment like this," said Mariati Rahim, the adjudicator from Singapore Book of Records who was onsite to validate the record attempt.
Over 1,800 people attended the event held on the first day of the month-long campaign. Participants were encouraged to take part in the record attempt by creating personalised love messages for their loved ones with the S Note app on the GALAXY Note 10.1 LTE, which has an S Pen for users to take notes, draw and sketch freely to fully express their creativity.
"Celebrating this month of friendship and love, Samsung aims to help everyone create memorable moments by having them experience the latest technology of the GALAXY Note 10.1 LTE, allowing them to extend their creativity and imagination as they design personalised messages and share them instantly on-screen. We want to enable consumers to look at technology from a fresh perspective, and make use of technology to be more creative and communicate in a more personable way. Above all, it is especially meaningful for us to set this record here as Singapore marks the debut of the Samsung Mobile PIN in Asia," said Irene Ng, Vice President of Marketing, Samsung Asia Pte Ltd.
Among the crowd was popular local celebrity, Kimberly Chia, who made a special appearance to create her own personalised love message. The couple behind the most creative submission of the day also won an exclusive Valentine's Day package worth $11,000 which includes a 12-course set dinner by Julien Royer, Chef de Cuisine of JAAN, Swissôtel The Stamford, a jewellery set, a one-night stay at the luxurious Executive Club Room at the Swissôtel The Stamford, a 120-minute Couple Spa treatment at Willow Stream Spa, champagne and a bouquet of 99 roses.
Participants can continue to submit their entries online at Samsung Mobile Singapore's Facebook page till 28 February 2013, by using the LoveMobile App - an app that looks like the S Note on GALAXY Note 10.1 LTE. Participants will also stand a chance to win astounding prizes including the grand prize of an exclusive MINI Stratford customised with their submitted design.
The Samsung Mobile PIN is located at the heart of Orchard Road in Ngee Ann Civic Plaza, and will be open till 12 March 2013. This is the first Samsung Mobile PIN in Asia and is designed with the theme of "Your World Without Walls". The unique exhibit will encourage consumers to fully interact and experience the latest intuitive technology across Samsung's suite of mobile devices, including the GALAXY Note 10.1 LTE, GALAXY Note II LTE, GALAXY S III LTE and GALAXY Camera.
About Singapore Book of Records
The Singapore Book of Records (SBOR) is a non-profit organisation established in 2005, primarily to compile and adjudicate all national records, and to advise and promote world records. It was formed in response to widespread voices for a national body to administer and make local record-breaking possible. There are currently about twenty-five countries around the world with their own record keeping bodies.