Samsung Unveils Samsung Experience Store at Paragon

Apr 26, 2013

New retail outlet for consumers to experience the latest in Samsung’s range of cutting-edge innovations

Samsung Unveils Samsung Experience Store at Paragon

Singapore, 26 April 2013 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the opening of its Samsung Experience Store at Paragon Shopping Centre.

Located in the heart of Orchard Road and boasting a space of more than 2,300 square feet, the Samsung Experience Store is set to provide consumers with a unique and diversified consumer experience across Samsung’s wide range of products including smart PCs, smartphones, tablets, notebooks, cameras and selected range of after-market and original Samsung accessories.

Consumers will be able to enjoy interactive hands-on experience with the devices displayed in the store and trained Samsung Ambassadors will be on site to share tips relating to product usage and content applications. To further enhance the overall experience, the SMART Tool service will also be made available for customers to upgrade their Samsung GALAXY smartphones and tablets while they are in the store.

 “We are excited to provide a new level of customer experience via the Samsung Experience Store, which enables consumers to enjoy and try our latest innovative devices in the heart of Singapore’s popular shopping district. This new store is a realisation of our vision to create deeper engagements with consumers in dedicated and conducive spaces,” said Stanley Goh, Vice President, Sales, Samsung Asia Pte Ltd.

Beyond showcasing Samsung’s latest products, the Samsung Experience Store will also allow consumers to experience the ease of convergence with Samsung’s range of content and services that empowers content to be shared freely across all of its devices.

Each Samsung Experience Store is established following Samsung guidelines on design, operations and staffing. The day-to-day operations of the stores are managed by Samsung partners like Planet Telecoms, wholly owned subsidiary of TeleChoice International, who manages the Samsung Experience Store at Paragon.

Pauline Wong, Senior Vice-President, Personal Communications Solutions Services, TeleChoice International, said, “Our partnership with Samsung has expanded our footprint and presence in Singapore since our appointment as distributor for Samsung mobile phones in 2008. The opening of this new Samsung Experience Store marks the fourth store we are launching in collaboration with Samsung and we are optimistic that this will be the go-to place for consumers in Orchard Road when they want to explore the latest Samsung offerings across multiple product categories.”

Samsung’s new Experience Store at Paragon Shopping Centre is its 15th Experience Store. The store is located at #B1-27/27A and opens from 11:00am to 9:00pm daily.