company profile
telecommunication network business
The SAMSUNG Electronics Telecommunication Business earned an impressive operating profit of W1.73 trillion on sales of W18.23 trillion in 2006. SAMSUNG mobile phones have emerged as a world-class brand, thanks to their superior quality, technology and designs. They are the product of choice for millions of consumers in the US, Europe, China and elsewhere, helping to elevate the image of Korea in the eyes of the world.
Despite tough market conditions, we sold 118 million mobile phones in 2006, up 18% from the year before. This performance can be attributed to our outstanding technological capability to introduce a steady stream of premium SAMSUNG mobile phones that are setting market trends.
The robust growth in sales has solidified SAMSUNG's position as the world's third largest mobile phone maker. Our mobile phone business priorities are to be both the world's first and the world's best. This dedication to excellence has earned SAMSUNG mobile phones a premium product cachet worldwide; they're referred to as the "Mercedes-Benz of mobile phones" in Europe and are a symbol of the wealth in China. Our "world firsts" in 2006 include a mobile phone with a 10-megapixel camera and the Super Music Phone (SCH-B570), with a built-in 8GB hard disc drive.
In 2007, the Telecommunication Network Business continues to prepare for the future as a leader in both mobile phones and mobile communication systems. We have the technology to commercialise phone models for all available mobile TV formats, including DMB (satellite and terrestrial), mediaFLO, and DVB-H. We are also at the forefront of mobile products that can access the broadband internet.
SAMSUNG hosts the annual 4G Forum to lead the development and standardisation of 4th-generation mobile communication technologies. The goal is to create a world where communication access is truly "ubiquitous."
Major Product
Ultra Edition 10.9 (SGH-U600)
- The leading model of SAMSUNGs premium Ultra Edition II line of mobile phones
- A sophisticated, slim design reminiscent of a shining jewel (10.9mm thick)
- 3.2M-pixel camera, Bluetooth connectivity, Yahoo-ready, OPUS for minimal power consumption
Ultra Music (SGH-F300)
- Dual-face design: MP3 player on one side, mobile phone on the other
- MP3 music, 2M-pixel camera, Bluetooth connectivity, external memory slot
- Special music user interfaces: sweeping UI, jump UI, dual listings
Mobile WiMAX Smart Phone (SPH-M8100)
- World's first WiMAX-enabled phone (WiBro 802.16e + CDMA2000 1x EVDO)
- Terrestrial DMB, 2.8" TFT LCD with touch screen, Windows Mobile OS
- Dual camera: 2M-pixels, VGA definition; Bluetooth connectivity, 5.1ch virtual surround
Mobile WiMAX
- Radio Access Station (RAS)
Mobile WiMAX base station used between ACR and mobile phone within the Mobile WiMAX network - Access Control Router (ACR)
- Network element that connects the RAS and internet network as well as various servers
OfficeServ
- Business-use IP telephony for increased business network efficiency
- Convergences voice and text data, wired and wireless networks
- Various scale solutions for businesses, with digital phones, IP phones, and wireless LAN phones
| product | market share | rank |
|---|---|---|
| Mobile Phone | 11.6% | 3rd |























