In addition to our obligations under the Data Protection Act 1998, we operate by the following principles with regard to personal information which you supply to us:

What information do we collect?

We may ask you to provide certain personal details about yourself when making an order on this site, for example; your name, email address, postal address and age. We may also collect billing information such as your credit card details and billing address. We will use this information to verify your name, address and other information. In order to help us improve our site, we will also collect information automatically about your visit to our website to help us with identifying users' browsing preferences. This information is collected for internal purposes only so that we can carry out research on our users' demographics, behaviour and interests. By using this site you consent to our collecting data about you and using it in the manner set out in our privacy policy.

How are your personal details used?

Your personal details will be used to process your order. We will also use this information to improve our marketing and promotional efforts and to assist us with improving the content and services offered on the website.

As stated above, we also collect statistical data so that we can analyse site usage and customer needs. If you join our email subscription services or if you make an order with us (and opt in for further communication), then we will send you promotional emails about our latest offers or new services. Every time we send you an update, you will also be given information on how to unsubscribe.

Who collects the personal details?

samsung.com/uk is operated by and on behalf of Samsung Electronics (UK) Limited, a company incorporated in England under registered number 03086621 and whose registered office address is at Samsung House, 1000 Hillswood Drive, Chertsey, Surrey KT16 OPS.

Do we disclose your details to third parties?

Except as set out below, we will not pass your personal details to any third party except to our web site contractors or our professional advisers.

You can rest assured that we will not sell or rent your personal details to any other organisation. If, however, in the future, we sell our business to a third party, then we will pass your personal details to the business purchaser but only if it has a privacy policy similar to or identical to ours.

We may use your personal details for direct marketing purposes within Samsung Electronics (UK) Limited and from time to time you may receive direct marketing from us. If at any time you decide you do not want to receive marketing, please notify [karl.teaika@samsung.com] and your personal details will be removed from our database as soon as reasonably practical.

Samsung would, however, like to pass your personal details to other members of the Samsung Group for direct marketing purposes. [Please would you indicate by ticking the appropriate box whether you consent to such use of your personal details].