Using technology to prioritise
Focussing on business priorities and not being distracted by less important issues can help you to push your business forward. Technology can help you concentrate on what’s most important:
Derek Moore, MD of visual effects agency Coffee & TV, finds collaboration tools to be particularly useful.
“When your to-do list is full, it’s sometimes hard to manage priorities. We’ve found a collaboration tool called Trello can help. The system allows you to schedule your workflow and guides you through the activity. And Slack is an excellent portal for letting you decide which conversations you need to be involved in and which you don't.”
Alex Minchin, CEO of digital marketers Zest Marketing, uses a whole array of tools to keep his day on track. “I use Todoist for day-to-day task management. Each morning I receive a digest of to-dos and outstanding tasks. I pair this with RescueTime, which monitors computer usage and allows me to set goals. For example, I have an alert set up to warn me if I spend more than one hour on emails per day. Each year I do a full review of where I've spent my time to work out if I can delegate or need to recruit. Without reflecting on this, it's easy to slip into doing low-value tasks.”
