According to the 2009 NPC Global Segmentation Study, performance is by far the most important buying factor for consumers buying a new laptop. Samsung recognises the fundamental importance of this demand and is committed to creating high performance mobile computers using only the best technology.
- Our holistic approach to creating better performing laptops with better technology is driven by our heavy investment in research teams across the globe, focused on delivering the most advanced technologies and designs. Fuelled by our dedication to R&D, we have a growing number of patents under our belt. In 2009, Samsung filed the 2nd most U.S. patents, an indication of our ingenuity, drive, and commitment to bringing you the most innovative laptops around.
- Recognizing consumer demand for mobility, Samsung has created laptops that are built to perform anywhere. A short battery is one of the biggest threats to
a carefree mobile computing experience; we have therefore designed longer
battery life products using our proprietary EBL (Enhanced Battery Life) solution, keeping you powered longer. The result: industry tests show Samsung as having the longest battery life [As tested by Computer Shopper Magazine, UK, 2009].
- Samsung has created laptops so that you can wait less and play more. Jumpstart your day with a PC that lets you get started in three seconds. With the Samsung PC, you won't waste time waiting to power up. An advanced sleep mode allows to backup data onto HDD as well as memory, so if you're unexpectedly pulled away from your computer—even until you battery dies—or power is suddenly lost, all your contents will be waiting for you, just as you left them, once you restart.
- As a company leading the market in creating a connected world, Samsung has worked tirelessly to help customers use their laptops whenever and wherever they need. Our heritage in communications technologies has fuelled our drive to deliver convergence. Samsung AllShare™ allows consumers access, manage and share content easier than ever before.
Samsung's Easy File Share enables browsing, sharing, and swapping of files among Samsung PCs via a one-click connection, no internet even needed. And with Easy Connect Share, users can wirelessly connect their laptops with other DLNA certified devices including cameras, phones and televisions, deciding exactly where and how they view their films, home videos and photos.
Now it's easier than ever to watch videos on your television from your PC, save pictures to your PC that were taken with your mobile, or add new music to your mobile phone from your desktop.
- We invest in performance at every level, strive to deliver the best possible technology and test our products to destruction to ensure every user has the utmost confidence in their laptop. This is why we are so proud when our products are rewarded by some of the most influential and respected publications in the world. In 2009, Samsung Laptops were awarded:
Gold Award - Samsung R580 – UK What LAPTOP
Best Buy - Samsung R780 – UK Computer Shopper
Best Budget – Samsung R580 – UK Computer Shopper
Product of the Year (2009) :
- Wired (US)
- Mikro PC (Finland)
- PC World (Poland)
- PC World (China)