The stylish and highly portable Samsung ST72 lets you take great pictures anytime, anywhere. Thanks to its 16.2-megapixel sensor and bright F2.5 lens, you can capture every detail – even in dimly-lit surroundings. What’s more, a 25mm wide-angle lens and 5x optical zoom let you easily get the picture you want without having to move closer or step back. And, with a large 3.0” (75mm) LCD screen, you can frame your shot perfectly – whether it’s a still image or 720p HD video. 4.4 5 5 reviews

Recycling Batteries Responsibly

  • The European Directive on Batteries and Accumulators aims to minimise the impact of batteries on the environment and encourage the recovery of the materials they contain. In the UK, regulations on the recycling of batteries and accumulators (rechargeable batteries) were Introduced in 2009. The Waste Batteries Regulations aim to significantly increase UK collection and recycling of used portable batteries from 3% in 2007 to 25% by 2012, rising to at least 45% in 2016.

  • The battery symbol on a product or on its packaging indicates that the product must not be disposed of with general household waste. Instead, it is the consumer’s responsibility to dispose of their waste batteries at a designated collection point so that they can be recycled. The separate collection and recycling of batteries at the time of dispo sal will help to conserve natural resources and ensure that they are recycled in a manner that protects human health and the environment. A comprehensive list of battery recycling centres can be obtained from: www.recycle-more.co.uk

  • All Samsung products that are subject to the Batteries Directive are compliant with the UK battery and accumulator Requirements. In accordance with national law, SAMSUNG Electronics (UK) Ltd is a member of an approved batteries producer compliance scheme. This scheme collects, treats and disposes of batteries on Samsung’s behalf.



  • Shoot from near or far with 5x optical zoom and 25mm lens
  • View photos clearly and vividly on the 3.0” Intelligent LCD
  • Record 720p HD-quality MPEG video at 30 frames per second
  • Capture stunning 180° panoramic images with Live Panorama

Closer, wider, brighter

Closer, wider, brighter
F2.5, 25mm, 5x Zoom Lens / 16.2 Mega Pixels When you’re taking pictures at a performance, make every seat the best seat in the house. The 5x optical zoom gives you great close-ups, even from the back row. Up front? The 25mm wide-angle lens captures all the action on stage. And the combination of 16.2 megapixels and F2.5 lens give you high quality images — even in dim lights.

HD movies in the palm of your hand

HD movies in the palm of your hand
HD Movie Recording (720p, 30fps, MPEG) Inside this stylish, yet powerful camera, capture 720p HD-quality MPEG video at 30 frames per second —clearer than the average compact digital camera video. From the concert hall to birthday parties get HD-quality videos wherever you are.

See what you are going to get

See what you are going to get
Live Panorama With Live Panorama, you can capture a seemingly endless procession of gondolas gliding past a magnificent Venetian palace with an astounding 180º panoramic image. And you can preview the image on the LCD before you even snap it. Just hold the shutter button, sweep across the scene and see what you’re going to get before you get it.

The simple way to go pro

The simple way to go pro
Smart Auto The Samsung SMART CAMERA’s Smart Auto automatically analyses the shooting environment and then chooses the appropriate scene mode for the best possible results. Smart Auto analyses key elements in the composition and automatically adjusts its 16 photo modes and 4 movie modes to capture the best shot.
When it comes to brightness, it’s brilliant : 3.0" (75mm) Intelligent LCD

When it comes to brightness, it’s brilliant: 3.0" (75mm) Intelligent LCD

3.0" (75mm) Intelligent LCD Its 3.0" (75mm) Intelligent LCD provides for improved contrast and colour reproduction, which allows you to enjoy a wider and clearer image. And its Intelligent LCD brightness automatically detects environmental illumination and adjusts the LCD brightness for optimal image viewing. It does the thinking for you, which makes the SMART CAMERA a smart choice.

Add action to your still photos

Add action to your still photos
Motion Photo With Motion Photo, you can freeze time around a moving subject to create enchanting images. Capture a friend dancing while everyone else around him is still as a statue—just like in a Hollywood blockbuster. Simply shoot the footage, and then rub the area on the display where you want action. The photo around it will freeze—it’s that easy.
Magic Frame

Magic Frame

Make a portrait look like an antique, or put your face on the moon — Magic Frame’s 12 background templates offer lots of picture-taking enjoyment. You can also put images on a 1950’s TV set or a movie. There are so many possibilities for fun — especially when you share the poster-quality results!
Smart Filter

Smart Filter

Boost creative fun with the Smart Filter –right on the display! Cartoon filter makes any photo look like an animated film scene while Cross Filter makes light sources appear to have several points of light, like stars. There’s also Ink Painting, Half-tone Dot and more ways for you to express your creative side.

tech specs

Dimension of EC-ST72ZZBPWGB

Image Sensor

  • Sensor Type
  • Effective Pixel
    Approx 16.2MP
  • Total Pixel
    Approx 16.56MP


  • Focal Length
    Samsung Lens f = 4.5 – 22.5mm
  • F No.
    F2.5 - 6.3
  • Optical Zoom
  • Digital Zoom
    Still Image Mode: 1 - 5x, Play Mode: 1 - 14.4x (Depends on Image Size)


Image Stabilisation

  • Mode
    DIS (Digital Image Stabilisation)


  • Type
  • Size
  • Feature
    3" (75mm) 230000


  • Range
    Normal: 80cm ~ Infinity (Wide), 250cm ~ Infinity (Tele), Macro: 5cm ~ 80cm (Wide), 100cm ~ 250cm (Tele), Auto Macro: 5cm ~ Infinity (Wide), 100cm ~ Infinity (Tele)

Shutter Speed

  • Shutter Speed
    Smart Auto: 1/8 ~ 1/2000sec., Programme: 1 ~ 1/2000sec., Night: 16 ~ 1/2000 sec., Fireworks: 2sec.


  • Control
    Programme AE
  • Metering System
    Multi, Spot, Centre-weighted, Face Detection AE
  • Compensation
    ±2EV (1/3EV steps)
  • ISO Equivalent
    Auto, 80, 100, 200, 400, 800, 1600, 3200


  • Mode
    Auto, Auto & Red-eye, Fill-in flash, Slow sync, Flash Off, Red-eye fix
  • Range
    Wide : 0.2m ~ 4.0m, Tele : 0.5m~1.6m(isoAuto)
  • Recharging Time

White Balance

  • Mode
    Auto WB, Daylight, Cloudy, Fluorescent_H, Fluorescent_L, Tungsten, Custom

Still Image

  • Mode
    Smart Auto, Programme, Scene, Photo Filter, Split Shot, Motion Photo, Beauty Shot, Close up, Magic Frame, Live Panorama, Wigshot (only for SSA), Night Shot

Image Play

  • Image Play
    Single image, Thumbnails, Advanced Slide Show, Movie Clip

Date Imprinting

  • Date Imprinting
    Off, Date, Date & Time

Movie Clip

  • Recording
    Mode: Movie, Smart Movie Movie Size (Frame Rate): 1280 x 720 (30fps), 640 x 480 (30fps), 320 x 240 (30fps), For Sharing (30fps) * Format: MP4 (Max. recording time: 20min.) * Sound Alive On / Off / Mute
  • Effect
    Smart Movie Filter: Miniature / Vignetting / Half Tone Dot / Sketch / Fish-eye / Classic / Retro / Palette Effect 1 / Palette Effect 2 / Palette Effect 3 / Palette Effect 4
  • Edit
    Still Image Capture / Time Trimming


  • Media
    External Memory (Optional): micro SD™ (up to 2GB guaranteed) micro SDHC (up to 32GB guaranteed), micro SDXC (up to 64GB guaranteed)
  • File Format
    Still Image: JPEG (DCF), EXIF 2.21, GIF Movie Clip: MP4(H.264), Audio: AAC
  • Image Size
    16M: 4608 x 3456 / 14MP: 4608 x 3072 / 12MW: 4608 x 2592 / 10M: 3648 x 2736 / 5M: 2592 x 1944 / 3M: 1984 x 1488 / 2MW: 1920 x 1080 / 1M: 1024 x 768


  • Digital Output Connector
    USB 2.0
  • Audio
    Microphone: Mono, Internal Speaker: Mono
  • Video Output
    AV: NTSC / PAL (User Selectable)
  • DC Power Input
  • Cradle


  • Power Source
    Rechargeable Battery: BP-70A / 3.7 V , DC power input Connector: 5 pin , Included Battery may Vary Depending on Sales Region

Physical Specification

  • Dimension
    Dimension (WxHxD)
    94.4 x 57.95 x 17.7 (20) mm
  • Weight
    108g (without battery and memory card media)
  • Operating Temperature
    0 ~ 40°C
  • Operating Humidity
    5 - 85%

S/W and PC OS

  • Bundle PC S/W
    Built-in PC Software included
  • Compatible OS
    Windows XP SP2 / Vista / Windows 7


  • Wireless


Owners Overall Ratings

3 out of 5 (60%) customers recommend this product

  • Features3.3/5.0
  • Performance4.0/5.0
  • Design3.3/5.0
  • Value4.0/5.0

Owner Reviews

Sort By
Highest Rated



  • Features4/5.0
  • Performance5/5.0
  • Design4/5.0
  • Value4/5.0

my first digital camera

Love it! Easy to use! Great pics! I am not a great photographer but this makes it easy for me!



    perfect for what we need. great features.

    Pleased with this purchase, used all the time, exactly what we were looking for, great value for money and delivered earlier than expected.



      Very portable

      I was given this as a gift for Christmas. It is very neat and I love the white colour. I wanted a small, portable camera to use instead of using my phone.

      The case that came with it fits like a glove. Easy camera to use and quality of photos seems good so far. All in all compact and does the job!

      Show more +



      • Features5/5.0
      • Performance5/5.0
      • Design5/5.0
      • Value5/5.0

      Samsung Point and Shoot ST72, Good Value

      I have the ST72 model camera, love the display screen and how easy it is to take a quality picture. Samsung makes the best products, I have many andwould recommend this one also.



      User Manual

      7.41 MB, pdf, ENGLISH

      19 Feb, 2013

      Firmware (1)

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