SMART Compact

Smart Camera WB350F


Take your photography to the next level with the Samsung SMART CAMERA WB350F. Its 21x optical zoom and 23mm wide-angle lens help you get close to the action and capture the great images you want. The compact, cloud-enabled camera features Wi-Fi and NFC capabilities that let you share your shots in all kinds of ways. The WB350F’s elegant design also combines classic retro elegance and modern style as well as lightweight portability. 4 5 1 reviews

Recycling Batteries Responsibly

  • The European Directive on Batteries and Accumulators aims to minimise the impact of batteries on the environment and encourage the recovery of the materials they contain. In the UK, regulations on the recycling of batteries and accumulators (rechargeable batteries) were Introduced in 2009. The Waste Batteries Regulations aim to significantly increase UK collection and recycling of used portable batteries from 3% in 2007 to 25% by 2012, rising to at least 45% in 2016.

  • The battery symbol on a product or on its packaging indicates that the product must not be disposed of with general household waste. Instead, it is the consumer’s responsibility to dispose of their waste batteries at a designated collection point so that they can be recycled. The separate collection and recycling of batteries at the time of dispo sal will help to conserve natural resources and ensure that they are recycled in a manner that protects human health and the environment. A comprehensive list of battery recycling centres can be obtained from:

  • All Samsung products that are subject to the Batteries Directive are compliant with the UK battery and accumulator Requirements. In accordance with national law, SAMSUNG Electronics (UK) Ltd is a member of an approved batteries producer compliance scheme. This scheme collects, treats and disposes of batteries on Samsung’s behalf.

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At a Glance
  • Get closer with 21x optical zoom and a 23mm wide-angle lens
  • Save and share anywhere using the Wi-Fi and NFC capabilities
  • Take it wherever you like thanks to stylish ultraportable design
  • Use the Hybrid Touch Screen to get in control with total ease

Expand your range of photo opportunities

Expand your range of photo opportunities
21x Optical Zoom, 23mm Wide Angle From up close or far away, preserve the moment exactly how you want to remember it. Capture a spectacular mural that takes up the entire side of a building—or a field of colourful wildflowers that seems to stretch for miles—with the 23mm wide-angle lens. When you can’t get physically closer to your subject, such as a windsurfer sailing across the sea, the 21x optical zoom lets you capture every sharp detail.

Share as fast as you snap

Share as fast as you snap
Tag & Go (Photo Beam, AutoShare, Remote View Finder, Mobile Link) Wi-Fi and NFC technologies open up a world of possibilities. Photo Beam lets you transfer an image or video to a friend’s smartphone when the two devices are placed back-to-back, while Mobile Link sends content to another device much farther away. Other Tag & Go features include a Remote Viewfinder, which lets you control your camera with your smartphone. AutoShare automatically sends every photo instantly to your smartphone or tablet via Wi-Fi that’s powered by NFC technology. Sharing and saving have never been this easy.

Retro style with a modern twist

Retro style with a modern twist
Retro Modern Design Inspired from the simplicity of vintage camera design and built from state-of-the-art innovation, the retro and modern silhouette of the Samsung SMART CAMERA WB350F impresses with elegant, flowing lines and a luxurious, leather-like textured feel. Its compact and lightweight body makes it great for easy-on-the-go shooting, and with five colours to choose from, you can pick the one that matches your style the best.

Total control, now more intuitive

Total control, now more intuitive
75mm (3.0") hVGA Hybrid Touch Screen The Hybrid Touch User Interface offers two options: use the 5-way button to quickly move the cursor up, down, left and right to intuitively navigate the menu and make selections on the 3.0” (75mm) hVGA screen. Alternately, when you want to enter text, simply input the characters on the touch screen, much like you would on a smartphone. Navigating controls and sharing images couldn’t be easier.

Capture brilliance in low-light settings

Capture brilliance in low-light settings
16.3MP BSI CMOS sensor There are times you shouldn’t use a flash, like when you want to capture special moments indoors without disturbing others around you. The 16.3-megapixel BSI (backside-illuminated) CMOS sensor needs less light than conventional sensors, so you can capture properly exposed images without a flash. There’s also Low Light Shot mode, which merges three continuous shots into one clear photo.

The easiest way to shoot like a pro

The easiest way to shoot like a pro
Smart Mode A quick tap of Smart Mode and you’re set with various special modes. Capture perfect trails of light at night on a busy intersection full of red taillights or instantly capture a high-speed scene with Action Freeze. Let Rich Tone create extraordinarily surrealistic photos with colours that pop and express your artistic side. Just choose the one you want to shoot perfection.

Compact Size, Full HD Power, Full HD Movie Recording

Compact Size, Full HD Power, Full HD Movie Recording
Full HD Video Recording (1080 / 30p) The WB350F shoots 1920 x 1080p Full HD video at 30 frames per second with lifelike colour and extraordinarily sharp details. Plus, its H.264 format allows for longer recording than a camera with MJPEG video, so you can capture more of the action. Then watch your brilliant HD footage in the comfort of your living room.
Best Face

Best Face

Use Best Face to capture the perfect expression. With the combination of lightning-fast burst shots and facial recognition, you can simply tap a face that's looking the other way, and tap again to replace it with expressions taken moments before the actual shot.
Baby Monitor

Baby Monitor

Watch your sleeping baby from another room. Download the Home Monitor app from the App Store or Google Play to your smartphone, and place the camera near your baby. When the camera detects crying, or even small movements, it sends an alarm notice to your smartphone, so you can decide if your child needs attention.
Full Manual Mode

Full Manual Mode

Full Manual (A / S / M) gives you full creative control. Aperture Priority and Shutter Priority settings let you experiment with shutter speeds and depth of field—for example, when you're shooting fast-moving images in low-light settings. With Samsung cameras, you can capture exactly the photos you want.
Dual Capture

Dual Capture

Why choose between shooting images and video when you can do both? Dual Capture lets you snap great photos while you’re shooting Full HD video. Record a soccer game as a keepsake for your child without losing the ability to email a frame-worthy still of a goal celebration to other family members.
Wi-Fi (Social and Cloud)

Wi-Fi (Social and Cloud)

Your camera is cloud-connected; how you share is up to you. Send images to four people at once via Group Share, post directly to Facebook and YouTube, or email them right from your camera. PC Auto Backup automatically stores images to your PC, while Samsung Links lets you save to Dropbox.
Samsung Smart Camera App

Samsung Smart Camera App

Get the most out of your camera by installing the Samsung Smart Camera App onto your smartphone. Compatible with most iOS and Android devices, the free app lets you launch four features—Photo Beam, AutoShare, Remote Viewfinder, and Mobile Link—all at once on your smartphone or tablet.

Image Sensor

  • Sensor Type1/2.3″ (Approx. 7.77mm) BSI CMOS
  • Effective PixelApprox 16.3MP
  • Total PixelApprox 16.7MP


  • Focal Length4.1 ~ 86.1mm (Equivalent to 23 ~ 483mm in 35mm format)
  • F No.2.8 (W) ~ 5.9 (T)
  • Optical Zoom21x
  • Digital ZoomStill Image mode: 1.0x ~ 5.0x Play mode: 1.0x ~ 9.4x (depends on image size) * Intelli-zoom: 2.0x
View remaining tech specs

Image Stabilisation

  • ModeOIS (Optical Image Stabilazation)


  • TypeTFT LCD (C type Touch)
  • Size75mm (3")
  • Feature460K dots


  • TypeTTL Auto Focus (Centre AF, Multi AF, Tracking AF, Face Detection AF, Touch AF)* Manual Focus* Movie CAF
  • RangeNormal: 80cm ~ Infinity (Wide), 350cm ~ Infinity (Tele) Macro: 10cm ~ 80cm (Wide), 150cm ~ 350cm (Tele) Auto Macro: 10cm ~ Infinity (Wide), 150cm ~ Infinity (Tele) Manual: 10cm ~ Infinity (Wide), 150cm ~ Infinity (Tele)

Shutter Speed

  • Shutter SpeedSmart Auto: 1/8 ~ 1/2000sec., Program: 1 ~ 1/2000sec., Night: 8 ~ 1/2000sec., Manual: 16 ~ 1/2000sec.


  • ControlProgram AE, Aperture Priority AE, Shutter Priority AE, Manual Exposure
  • Metering SystemMetering: Multi, Spot, Centre-weighted, Face Detection AEMetering Range: EV 1 ~ 17 (Wide, ISO Auto), EV 3 ~ 17 (Tele, ISO Auto)
  • Compensation±2EV (1/3EV steps)
  • ISO EquivalentAuto, 80, 100, 200, 400, 800, 1600, 3200


  • ModeAuto, Auto & Red-eye reduction, Fill-in flash, Slow sync, Flash Off, Red-eye fix
  • RangeWide: 0.3m ~ 4.1m (ISO auto), Tele: 0.5m ~ 2.9m (ISO auto)
  • Recharging TimeApprox. 4sec.

White Balance

  • ModeAuto WB, Daylight, Cloudy, Fluorescent_H, Fluorescent_L, Tungsten, Custom, K

Still Image

  • Mode* Mode (Dial): 1) Auto 2) Program 3) A / S / M 4) Smart 5) Best Face 6) Magic Plus 7) Settings Wi-Fi* Auto: Portrait, Night Portrait, Night, Backlight Portrait, Backlight, Landscape, White, Macro, Macro Text, Tripod, Action, Macro Colour, Natural Green, Blue Sky, Sunset, Fireworks, lowlight, spotlight, spotlight macro, spotlight portrait* Smart : , Beauty Face, Landscape, Action Freeze, Panorama, Waterfall, Silhouette, Sunset, Fireworks, Light Trace, Low Light Shot, Rich tone, Contiuous Shot, Macro* Magic Plus: Effect Artist, Colour Brush, My Magic Frame, Motion Photo, Photo Filter, Movie Filter, Photo Editor* Wi-Fi: MobileLink, Remote Viewfinder, SNS & Cloud, E-mail, Auto Backup, AllShare Play, S / W Upgrade Notifier, AutoShare* Drive: Single, Continuous (High, Low), BKT (AE)* Self timer: Off, 2sec., 10sec.

Image Play

  • Image PlaySingle image, Thumbnails, Advanced Slide Show, Movie Clip, Smart Album

Date Imprinting

  • Date ImprintingDate&Time, Date, Off (user selectable)

Movie Clip

  • Recording* Smart Movie: Landscape, Blue Sky, Natural Green, Sunset* Movie Size: 1920 x 1080 (30fp), 1280 x 720 (30fp), 640 x 480 (30fps), 240 web* 21x optical zoom (Max. recording time: 20min)* Voice: Sound Alive, Sound Alive Off* Dual Capture (Movie 1080p@30pfs & Still 2M pixels)
  • Effect*Smart Filter: Palette Effect 1, Palette Effect 2, Palette Effect 3, Palette Effect 4, Miniature, Vignetting, Sketch, Fish Eye, Classic, Retro
  • EditPause during recording and playing, Still Image Capture, Time Trimming


  • MediaInternal memory : Approximately 9.5MB External Memory : MicroSD (up to 2GB guaranteed), MicroSDHC (up to 32GB guaranteed), MicroSDXC (up to 64GB guaranteed)- Class 6 and above recommended * Internal memory capacity may not match these specifications
  • File Format* Still Image: JPEG (DCF), EXIF 2.21* Movie Clip: MP4 (Video: MPEG4, AVC/H.264, Audio: AAC)
  • Image Size16M: 4608 x 3456 14MP: 4608 x 3072 10M : 3648 x 2736, 12MW: 4608 x 2592, 5M: 2592 x 1944, 3M: 1984 x 1488, 2MW: 1920 x 1080, 1M: 1024 x 768 8M: 2832 x 2832


  • Digital Output ConnectorUSB 2.0
  • AudioMicrophone: MonoInternal Speaker : Mono
  • Video OutputAV: NTSC, PAL (User selectable)
  • DC Power Input5V


  • Power Source

    • TypeRechargeable battery : SLB-10AConnector Type : micro USB (5 pin) 155mins / 310 shots

Physical Specification

  • Dimension

    • Dimension (WxHxD)113.6 x 65.1 x 25mm
  • Weight216g (without battery and memory card media)
  • Operating Temperature0 - 40°C
  • Operating Humidity5 - 85%

S/W and PC OS

  • Bundle PC S/WI Launcher ( iLinker)
  • Compatible OSWindows XP SP2 / Vista / 7 / 8


  • Wireless* Wi-Fi Connectivity - MobileLink, Remote Viewfinder, SNS & Cloud, E-mail, Auto Backup, Samsung Link - S / W Upgrade Notifier, AutoShare * Samsung Link : Nearby Device, Web Storage * SNS & Cloud - Global (0) : Facebook, YouTube, Picasa, Dropbox - China (2) : Weibo, RenRen, Poco, Dropbox - Hongkong (4) : Facebook, YouTube, Picasa, Weibo, RenRen, Poco, Dropbox - Korea (1) : Facebook, YouTube, Picasa, KAKAOSTORY, Dropbox - United States (8) : Facebook, YouTube, Picasa, EVERNOTE, Dropbox - Russia (5) : Facebook, YouTube, Picasa, VK, Odnoklassniki, Dropbox - France (9) : Facebook, YouTube, Picasa, Orange, Dropbox - United (7) : Facebook, YouTube, Picasa, Knowhow, Dropbox * S / W Upgrade Notifier : Supported in setup menu not Wi-Fi mode, and only for notification * RVF : Added function of home monitoring by connection to AP, streaming without saving * facebook, weibo, email : Supporting to add comment * Smart Panel

System Requirement in General

  • For MacintoshIntel Mac or later Mac OS 10.4 or higher Minimum 256MB RAM 110MB of available hard-disk space USB port
  • For WindowsPC with processor better than Intel Core 2 Duo 1.66GHz / AMD Athlon X2 Dual-Core 2.2GHz or higherMinimum 512MB RAM (Over 1GB recommended) Windows XP SP2 / Vista / 7 / 8 250MB of available hard-disk space (Over 1GB recommend) USB 2.0 port nVIDIA Geforce 7600GT or later / Ati X1600 series or later1024×768 pixels, 16-bit colour display compatible monitor (1280 x 1024, 32-bit colour display recommended) Microsoft DirectX 9.0c or later

Ratings and Reviews (1)

Overall Ratings

1 out of 1 (100%) customers recommend this product





- Gender: - Age:
Love all the features!

Twice my pictures have frozen on screen and my camera would not turn off. Beautiful camera with many pluses, I just dont understand why it freezes. Ihad to take the battery out.


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