We joined host and tech guru Jason Bradbury at the Samsung Unpacked 2013 event in Berlin, where...
My name’s Chris Lawson. I’m the guy on the street who sees every moment through a lens. I can’t help myself – there’s just too much out there in the everyday that gets taken for granted; beautiful, funny, quirky, weird moments that I want to document in all their spontaneity. So when Samsung gave me the Galaxy S4 Zoom to play with, I jumped for joy. Literally. I opened the box and looked at this lovely new smartphone camera and jumped up and down on the spot. Then I put it in my pocket and hit the street to test it out.
Real time photo sharing
I’m a sharer. That’s kind of the point of photography for me – it’s how I communicate, and I use Instagram to have an ongoing visual dialogue with a community of other happy snappers online. I have over a thousand Instragram followers so it’s important to me that I keep my end of the conversation going through a dynamic and eclectic mix of shots. I like to celebrate everyday moments, like going for a walk with some friends and grabbing some lunch with them. For me, it’s as much about sharing these moments as it is capturing the detail of them. On this occasion, I used the Galaxy S4 Zoom to call my mates and make a plan. No need for another device - amazing!
Capture every colour
On one of those rare weeks in a British summer when the sun is actually shining, I thought I’d take advantage of the warmth on offer.
I asked a couple of pals to come outside with me and mess around in front of the camera so I could document their friendship with photos. I was surprised by the colour and vibrancy that the Zoom gave me in every picture, it picked up the subtle contrasts in the dappled sunlight, and the textures of the brick wall. I got all the colours of a close friendship in just three photos and shared them instantly.
Ready for your close up?
Since it’s called the ‘Zoom’, it seemed only fair that I really put the zoom function to the test. I was blown away. The 10x optical zoom is a killer feature I didn’t expect to be so on point. I mean, the Galaxy S4 Zoom is little but it performs like a heavyweight, closing in on a far off subject without losing image fidelity. I certainly sound like a fan! It took me a little while to get used to using the touch screen – I’m so used to grabbing at the lens of a DSLR for these kinds of shots. I love the close up of the birds on the telephone wires. It’s such a lovely memory of mine, the sound of them all chirping as they watched us settle into our tent for the night, but I couldn’t see them without looking down the lens of the Galaxy S4 Zoom.
Want a closer look
If you’ve fallen for the Galaxy S4 Zoom, click below to buy online, or visit the product page to find out more.
And to see more from Chris Lawson, you can follow him on Instagram.