Using technology to unlock Shakespeare


Samsung, in partnership with the world-famous Royal Shakespeare Company, have released a ground breaking interactive 360° android app to inspire students of Shakespeare, both in the classroom and beyond.

Demonstrating Samsung's support for the people, places and things that make Britain great, the RE:Shakespeare app unlocks Shakespeare’s plays for a new generation through technology and performance.

The RE:Shakespeare programme started from a simple insight, that Shakespeare wrote plays to be performed, not read in a classroom. The best way to experience his work - and keep young people interested and engaged - is through performance. Standing up and speaking out loud.

So the Samsung and RSC team developed the app around three interactive sessions - Play, Practice and Perform - each reflecting different stages of learning. And each bringing together a unique mix of popular culture and the performing arts.

Hosted by RSC ambassador David Tennant and combining the talents of a range of specialists from rappers and spoken word poets to actors and voice coaches, RE:Shakespeare introduces young people to Shakespeare's work using the same language and gaming mechanics they love in their favourite apps.


The first section tackles Shakespeare head on, showing how much a 450-year old playwright still has to say to us today. The focus is on fun and challenges, with music and rhyme taking centre stage. Some of the biggest names in popular culture, led by David Tennant and Akala take us through the basics, covering 19 of Shakespeare's plays on the way. Users can lip sync lines with street poet Indigo in a video mash-up, mix Shlomo's breakbeats with Shakespeare's verse to create their own unique track and see if they can tell rap from Shakespeare, with Akala's Hip-hop or Shakespeare quiz.


Practice is where users really get to grips with the 'what, why and how' of Shakespeare's language, preparing for their very own performance of Much Ado About Nothing. Drawing on the RSC's proven "ensemble" technique, users meet and work together with a variety of RSC experts. Actor Tamsin Greig, RSC voice coach Nia Lynn and top director Iqbal Khan provide the knowledge, insights and tools needed to develop a real understanding of Shakespeare's stories, characters and language. All via hands-on practice.


The final section gives users a unique opportunity to put everything they have learned into practice by taking the stage at the Royal Shakespeare Theatre where they get the chance to perform a section of Much Ado About Nothing in first-person, opposite an RSC actor. Choosing to be either Beatrice or Benedick, the sparring lovers, or experiencing the intense emotions of the famous Kill Claudio scene, it's an unforgettable conclusion to the app.

A world-first for Samsung and the RSC.

Shakespeare has been the world's favourite playwright and part of the UK's national identity for over 400 years. But no one has ever experienced his plays performed live on stage in virtual reality. Until now. For the first time, RE:Shakespeare users have a chance to explore the Royal Shakespeare Theatre and watch scenes from the 2015 RSC production of Much Ado About Nothing in amazing 360° action - a world first.

Free Download

RE:Shakespeare is Shakespeare as you’ve never experienced it before. Optimised for Samsung smartphones and tablets, it’s available, free-of-charge from the Google Play Store.

Download it today

As Shakespeare says, play on!

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