The launch of the Galaxy S5 smartphone at Samsung Unpacked 2014 created an incredible amount of...
As a proud patron of The Prince’s Trust, Samsung UK swapped brand colours for a day on March 26th, 2013 – the same day as The Prince’s Trust’s annual Celebrate Success Awards. Changing from their traditional blue to The Prince’s Trust’s red, Samsung used this show of support to help raise awareness of The Trust’s inspirational work with disadvantaged young people across the UK.
Painting the Town Red
Supporting young people is of the utmost importance to Samsung, and therefore changing colour for a day proved to be just the beginning.
To create a wider appeal, Samsung also donated their own media space to the cause; this included nine billboards across London, Brighton and Manchester, and a total take-over of Samsung’s Piccadilly Screen, Samsung.com, Experience Stores and social networks, like Facebook and Twitter.
To help spread the word, Samsung Partners such as the London Eye, Royal Albert Hall and the British Museum also joined in.
Western Avenue Spire
Royal Albert Hall
The British Museum
Going red for a day proved to be a great success. Thanks to a strong social presence and support from both Samsung Partners and celebrities, like singer/songwriter Pixie Lott and TV star Lydia Bright, The Prince’s Trust enjoyed unprecedented support. Ben Marson, Senior Head of Corporate Partnerships said, "We were so excited that London went red, through Samsung, in support of The Prince's Trust. With youth unemployment back on the rise, pushing the most disadvantaged young people furthest from the job market, support from organisations like Samsung has never been more crucial."
Going Red for the Celebrate Success Awards
The Prince’s Trust & Samsung Celebrate Success Awards recognises the amazing achievements of young people who have been supported by The Trust across the UK. This annual red-carpet event is held at the Odeon Cinema in Leicester Square, and featured seven major awards, including the prestigious Samsung Young Achiever of the Year Award.
Helping since 1976
Show your support
The work of The Prince’s Trust is unfortunately never done. So, if you would like to show you support, please visit their website and discover how you can get involved. From much-needed donations to volunteering, it all helps.