Samsung Electronics named “Best home audio-visual brand” by Europe's largest consumer advocacy group

Jun 30, 2011

Prestigious Which? Award Recognises Samsung As “The Best of the Best” in Smart TV, Blu-ray and Home Theatre Products and Services

Samsung Electronics Co., Ltd. was recently presented with the Which? Award for Best Home Audio-Visual Brand at Kings Place in London—the latest in a string of accolades for Samsung’s Smart TVs, Blu-ray players and home theatre systems. In presenting the award, Europe’s largest consumer advocacy group recognised Samsung for its consistently high marks in customer satisfaction surveys and product quality and reliability reviews. In fact, the company’s audio-visual (A/V) lineup has garnered 15 “Best Buy” designations from Which? magazine since 2010—more than any other home A/V brand. Which?’s prestigious designation affirmed European consumers’ faith in the Samsung brand, which was also honored with the consumer group’s first-ever award for Best Portable Media Brand. The latter award celebrated high customer satisfaction ratings for Samsung’s innovative mobile phone, notebook PC, and tablet devices. "We are extremely honored to receive Best Audio-Visual Brand and Best Portable Media Brand together, since these awards are truly given by consumers. ," said David Sung-Won Song, Senior Vice President of Samsung Electronics UK, who accepted the Which? Best Home Audio-Visual Brand award on Samsung’s behalf. "We will continue to keep our ears open to what consumers say and make our utmost efforts to offer the best products and services to them." The Which? Best Home Audio-Visual Brand award, Samsung’s first, reflects European consumers’ overwhelming approval for Samsung’s elegantly designed Smart TV, Blu-ray and home theatre products.. Samsung Smart TVs scored particularly high in picture quality and usability. In announcing the awards, Which? applauded Samsung’s consistent product quality improvements in its TVs, Blu-ray players as well as home theatre systems based on customer’s feedbacks Samsung’s customers have consistently voted with their feet as well, making Samsung the global TV market leader for six consecutive years, according to market research firm DisplaySearch. Samsung captured a 21.9-percent share of the global TV market in the first quarter of 2011, and leads the European TV market. According to GFK, a market research institute, Samsung has captured 26.1 percent of the UK flat-panel TV market in 2011 to date. Outside of Europe, Samsung was recently chosen as the “Best TV Brand” and “Best 3D TV Brand” at the 2011 Readers Choice Award of, a part of The New York Times Company in the United States. Australia’s top consumer advocacy group, CHOICE, also selected Samsung TV as the “Best TV Brand,” and Samsung topped China Brand Research Centre’s TV brand power index. With more than 650000 members, Which? promotes informed consumer choice in the purchase of products and services, by conducting tests on hundreds of products and services. The Which? Awards were launched in 2007 to reward the very best businesses in the UK, who consistently “get it right” for consumers.

About Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit