Samsung's Colourful Smartphone To Be Unboxed In The Most Colourful Place On Earth

May 19, 2011

Samsung recruits ‘extreme unboxer’ for Galaxy S II

With the Samsung Galaxy S II hitting UK shops, Samsung is on the lookout for someone to take part in an extreme unboxing for its brand new smartphone. Boasting the best colour screen on the market thanks to its Super AMOLED Plus technology, Samsung is inviting members of the public to win a trip to the most colourful place on Earth, South Africa. The winner will get the chance to capture the colours they experience in Africa’s ‘Rainbow Nation’ and bring them back home in true to life colour through photos on their very own Galaxy S II. Whilst many places could easily make a claim to be the most colourful, Dr Nigel Fox from the National Physical Laboratory (NPL) used satellite technology which is able to detect bands of colour on the Earth. South Africa stood out as the most colourful due to its mineral rich soils and varied terrain and vegetation, colour-rich tribes and cultures. The national strips of the country’s football and rugby teams are hugely colourful and even the national flag is made up of six different colours which represent different elements of the country’s history. Anyone wanting to get involved, can apply to become a tester until 27 May 2011 by emailing and they will automatically be entered into a prize draw with the winner chosen around the 31 May 2011. Simon Stanford, Managing Director, Mobile, Samsung UK and Ireland said: “The Super AMOLED screen of the Galaxy S II is one of its key features – it’s our largest, brightest and most colourful screen ever which we like to equate to the most colourful place on Earth. We thought what better way to showcase this than to give members of the public the opportunity to go out to South Africa and bring home the vivid, bright colour experience via the photos they take on their Galaxy S II.” Dr Nigel Fox from the National Physical Laboratory comments; “Mankind emerged from Africa to colonise the planet 3 million years ago, and their eyes adapted to take full advantage of its rich environment. Since that time colour has dominated the development of society in every part of the world. It is not surprising that when we look for the most colourful place on the planet to test the state of the art in “colour technology” that we are pointed back to our birthplace and the origin of our “colour vision” – Africa.” The Samsung Galaxy S II is available in the UK now across all major networks, key high street and out of town electrical retailers and online. Notes to Editors The National Physical Laboratory (NPL) is the UK national standards laboratory responsible for all types of measurements, from sound to time to distance to Mass and also colour. The international standards for colour was largely based on work carried out at NPL in the 1920’s In recent times, NPL’s work has expanded to meet all the emerging measurement needs of industry and society and in its portfolio now includes the measurement of the Earth from space to support environmental monitoring and climate change

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