Samsung and Phones 4U Launch New 'Store Within a Store’

Mar 30, 2012

Samsung Mobile and Phones 4u have today announced the opening of a new Samsung branded store within a Phones 4u store, in the heart of Central London. The store, which is located at 112-114 Oxford Street, will officially open to the public tomorrow, Friday 30th March, and will feature the widest range of live Samsung handsets available for demonstration anywhere in the UK. The mezzanine area and a large portion of the ground floor at the Oxford Street store will be dedicated to Samsung. Customers and fans of the brand will have the chance to try out and buy products from across the range of high end Samsung smartphones and tablets. Three play tables will be placed on the floor containing Samsung hero products such as the Galaxy Note and the Galaxy Tab series. Within the Samsung dedicated area, demonstrations of product convergence will take place, as this becomes ever more important to customers who want their mobile phone to act as the remote control to their lives. The demonstrations will be run by a Phones 4u retail team extensively trained on, and passionate about, all Samsung products. Customers will have a chance to see future technology first-hand via a 32" TV which will showcase Samsung’s AllShare technology, which allows the sharing of content wirelessly between devices including phones, tablets, TVs, and cameras. Three large bays on the walls will display Samsung’s entire range of contract handsets andprepay handsets – all of which will be live – and an extended range of accessories. As well as showcasing the latest and most technologically advanced products, the store will be used as a venue for launches and celebrity personal appearances in the future. Simon Stanford, Vice President, UK & IRE Telecommunications & Networks Division, Samsung said: “We’re extremely excited to be working with Phones 4u to open this ‘store within a store’ in the heart of London. As well as being able to buy products, we want the store to be an immersive and enjoyable experience for our customers.” John Welsh, Retail Development Director at Phones 4u comments: “This partnership between Samsung and Phones 4u combines expertise, reputation and product innovation, and we’re excited to be bringing our customers an interactive and customer focused Samsung experience at our flagship store in Oxford Street. We have a strong history of successfully launching and selling Samsung Galaxy devices, which continue to be popular amongst our customers, and this makes us the perfect partner for this commercial adventure with Samsung. It reinforces that not only do we now offer the widest range of live Samsung handsets in the UK, our retail teams are the Samsung product experts on the high street.” About Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 222000 people in 205 offices across 71 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit About Phones 4u Phones 4u is an independent mobile retailer, offering all networks and handset brands and market leading choice and value. It is part of the Staffordshire-based 4u Group, and the Group CEO is Tim Whiting. Leading the way in the mobile industry through its excellent customer service, award-winning advertising and differentiated in-store experience, Phones 4u has over 580 stores and is still growing. It has recently completed a refresh of its entire store estate, with the focus now on interactivity and making the product the hero. Phones 4u employs circa 5000 people. Phones 4u is a truly unique brand within the mobile sector, with a distinctive customer base. It is the leading independent mobile phone retailer among the youth market and is recognised for its success in engaging with this hard to reach audience through its stand-out marketing, social media and its market leading smartphone range. Passionate about its customers and committed to delivering award winning customer excellence every time, Phones 4u has made its customers’ needs the foundation of its business behaviour. Phones 4u was the first mobile retailer to implement NPS and led the industry in making staff accountable for the way they sell and is known for running the largest Ofsted accredited retail apprenticeship programme in the UK. Significant investment in the training and development of its people along with a 'unique to the high street' customer consultation process, delivers quality staff, unrivalled mobile expertise and advice tailored to individual customers’ needs. As a result, 1 in 4 new contract smartphones sold on the high street are through Phones 4u. For more information, visit