Samsung Announces SHMX-F90 Camcorder

Nov 22, 2012

Samsung launches camcorder perfect for capturing family memories in HD quality

Samsung Electronics Co., Ltd today announced the launch of the Samsung HMX-F90, a camcorder with 1280 x 720 / 30p HD recording, a 52x Optical Zoom and a 5 Megapixel CMOS sensor. The HMX-F90 has been designed to give every family the opportunity to capture and enjoy priceless memories in brilliant quality. The affordable new camcorder comes with an array of features, including a 2.7” TFT LCD display, that makes recording and editing both easy and enjoyable.

With a 52x Optical Zoom and a 70x Intelli-Zoom, users will notice how sharp even the tiniest details from their HD videos are. The HMX-F90 records in 1280 x 720 / 30p HD resolution, great for enjoying and replaying memories on large HD TV screens. The camcorder also incorporates a 5 Megapixel CMOS sensor and F1.8 lens to capture movies in perfect colour.

Editing videos has never been easier with the HMX-F90. The camcorder’s software makes editing video simple and fun for any user – even those with little editing experience can get to grips with iteasily. The ‘My Clip’ feature allows users to select and tag a number of scenes within a longer video file and merge these into a new file to be enjoyed at once. The refreshed Smart Background Music function allows users to add background tracks to their videos. Users can now automatically adjust the background track’s volume throughout the clip.

Time-lapse recording allows users to slow down the amount of frames recorded per second, a handy feature for powerful storytelling. Whilst the Record Pause function allows users to pause their filming without having to start a new video file when their recording recommences, making editing a great deal easier.

The HMX-F90 also makes it easy to share your videos with family and friends and upload to social networking sites using the One Touch share button. Users can simply connect their cameras to their PC via the USB cable, select videos to upload and the intelli-studio software will launch automatically to take the user through the upload process.

Nick Porter, Marketing Manager, Samsung Digital Imaging said: “The HMX-F90 is the perfect camcorder for those who want to capture great quality footage and share with friends and family at the touch of a button. It’s easy to use with a great set of featuresandwe are really excited about launching this camcorder in the UK”

Note to Editors

Samsung Camcorder F90 Specifications

Image Sensor 5 Megapixels 1/3.2” CMOS Sensor
Lens F2.1, 52x Optical zoom, 70x Intelli-zoom, Samsung Lens
IS Hyper DIS
Display 2.7” TFT LCD Display
Video MP4 / AAC Format
NTSC – HD (1280 x 720 30p), SD (720 x 480 60p 16:9) (720 x 480 60p 4:3)
PAL – HD (1280 x 720 25p), SD (720 x 576 50p 16:9) (720 x 576 50p 4:3)
Video Output HDMI
Image JPEG Format
1.6MP (1696 x 954, 16:9), 0.9MP (1280 x 720, 16:9)
1.9MP (1600 x 1200, 4:3), SVGA (800 x 600, 4:3)
Value-added Features Smart BGM, MULTI display, Music Slide Show, Time-Lapse Recording
Wi-Fi Connectivity N/A
Bundle PC software Intelli-studio
Storage SD / SDHC / SDXC Memory Card
Battery BP105R
Dimension (W x H x D) 119 x 56.4 x 53.9mm
Weight 267.9g (with Battery)

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206000 people in 197 offices across 72 countries, the company operates two separate organisations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit