Samsung Becomes Gold Patron of the Prince's Trust

Nov 07, 2012

Samsung announces partnership agreement with youth charity

Samsung Electronics Co. UK Ltd has announced its partnership with youth charity, The Prince’s Trust, to help support the charity in its mission to change the lives of disadvantaged young people across the UK. The agreement sees Samsung become a ‘Gold Patron’ of The Prince’s Trust and includes commitment to sponsor the trust’s flagship recognition awards series as well as provide Samsung equipment for disadvantaged young people.

‘The Prince’s Trust & Samsung Celebrate Success Awards’ will honour the achievements of disadvantaged young people supported by The Trust who have succeeded against the odds, improved their chances in life and had a positive impact on their local community. Eleven regional award ceremonies begin this week and are followed by a national event next March where shortlisted regional award winners will witness the bright lights of London and have their achievements recognised by an audience filled with celebrities.

Samsung will also be providing support to young people aged 13-19 who are at risk of underachievement or exclusion from school, through The Prince’s Trust’s xl programme. Samsung will donate 300 Samsung W300 HD pocket camcorders to xl clubs across the UK, which will allow young people on the programme to evidence their activities and development.

The Prince’s Trust runs the xl programme with teachers and organisations across the UK to help young people who are struggling at school, helping to prevent exclusions, improve grades and give them the skills they need to find a job in the future.

The new partnership is part of Samsung’s ‘Hope for Youth’ campaign, which aims to apply the same innovation, technology and resources that have driven Samsung’s commercial success, to advancing the education and health of children and young people around the world.

Andy Griffiths, Managing Director, Samsung Electronics UK & Ireland said: “We are delighted to announce our partnership with The Prince’s Trust. The xl clubs offer an inspiring place for young people to develop into adults and with innovative Samsung technology we hope to capture their imagination and inspire them to achieve great things. As the sponsor of The Celebrate Success Awards, we are also looking forward to honouring those young people who have already made great strides to better their lives and prospects of gaining employment, in what is a tough UK job market.”

Julian Barrell, director of fundraising at The Prince’s Trust, said: “At a time when long-term youth unemployment is a major concern it is more important than ever that we work with organisations like Samsung. We are so grateful for their support and look forward to seeing the benefits this partnership will bring to disadvantaged young people across the UK.”

Youth charity The Prince's Trust gives disadvantaged young people the skills and confidence to find a job. Three in four young people helped by The Prince’s Trust move into work training or education.

For more information on The Prince’s Trust please contact Sophie Rawlings on
020 7543 1284 or at

For more information on Samsung Electronics Co.. Ltd. please contact Ked Mather on 079186
48783 or at


About The Prince’s Trust
Youth charity The Prince’s Trust helps disadvantaged young people to get their lives on track. It supports 13 to 30 year-olds who are unemployed and those struggling at school and at risk of exclusion. Many of the young people helped by The Prince’s Trust are in or leaving care, facing issues such as homelessness or mental health problems, or they have been in trouble with the law. The Trust’s programmes give vulnerable young people the practical and financial support needed to stabilise their lives, helping develop self-esteem and skills for work. Three in four young people supported by The Prince’s Trust move into work, education or training. The Prince of Wales’s charity has helped more than 700000 young people since 1976 and supports 100 more each day. Further information about The Prince’s Trust is available at or on 0800 842 842.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 222000 people in 205 offices across 71 countries, the company operates two separate organisations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit

About Samsung Hope for Youth
For more than 60 years, Samsung has raised the quality of life for people everywhere. As the world’s largest electronics company, we apply the same innovation, technology and resources that have driven our commercial success to advancing the education and health of children around the world through our global citizenship programme, Samsung Hope for Youth. Samsung Hope for Youth aims to help develop the creators of tomorrow- our young people – who will continue to inspire and accelerate discoveries and possibilities. By supplying Samsung products, lending our expertise and providing financial support, we’re able to give thousands of children in communities around the world access to education, mentorship, leadership skills and life-saving medical treatment.