Samsung Hosts Samsung Developer Day to Boost its Mobile Ecosystem

Feb 27, 2013

- Introduces new developer tools including open API for Samsung Wallet
m-commerce service

- Showcases partnerships with content and service providers including EA Chillingo

Samsung Electronics today hosted its third annual Developer Day at Mobile World Congress (MWC) 2013, inviting over 500 app developers from around the world.

Following its successful bada Developer Day in 2011 and Samsung Developer Day last year, this is Samsung's third consecutive appearance at App Planet, a dedicated developer event held during MWC. Building on last year's successful event, Samsung this year doubled the size of its venue to showcase its latest platform technologies and content services.

One of the most popular sessions this year featured the introduction of the open API for the Samsung Wallet service, which allows users to collect coupons, membership cards, tickets and boarding passes from partners' applications and store them in one place. The service's launching partners like Walgreens, Belly, Major League Baseball Advanced Media, Expedia,, and Lufthansa were announced during the session.

Demonstrating its commitment to the developer community, the founders of EA Chillingo joined Samsung to announce the launch of their new "100% Indie" initiative. This program allows independent developers who distribute their apps through Samsung Apps to retain 100 percent of all sales revenue during the first six months following an app launch.

Other popular sessions at the event included demonstrations of AdHub - a new advertising-based revenue-generating service for developers - and AllShare Framework, a tool that allows developers to apply cross-device convergence functionality into their applications. Additionally, Samsung introduced the latest iteration of its S Pen SDK-version 2.3 - which enables developers to build applications that take advantage of S Pen functionality in Samsung's flagship Galaxy Note and other applicable devices.

"Samsung is committed to building a strong community of developers that can take advantage of published APIs for our unique content and services," said Simon Stanford, Vice President of IM division, Samsung Electronics UK & Ireland. "As a true global player, we will continue to develop our relationships with developers to ensure that our consumers get access to some of the most innovative apps and services on their smartphones and tablets."

At its Developer Day, Samsung set up exhibition zones to foster a collaborative atmosphere among attendees and give developers first-hand advice on Samsung's latest tools and services.

Note to Editors:
For more information on Samsung's latest developer tools and programs, including worldwide developer events, please visit

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales exceeding KRW 201 trillion. To discover more, please visit