Samsung Transforms the Home Entertainment Experience with Intelligent Navigation and Discovery

Jan 08, 2013

2013 TVs offer new S-Recommendation technology, enhanced content connectivity and an intuitive user interface; supported by superior picture quality and design for a premium viewing experience

Today Samsung Electronics Co., Ltd. ushered in a new era of home entertainment with the first-of-its kind Smart features, larger screen sizes with breakthrough picture quality and elegant designs that push the boundaries of technology across its 2013 TV product categories. Regardless of consumers’ viewing preferences for LED, OLED or Ultra High Definition (UHD), Samsung’s 2013 Smart TVs allow consumers to enjoy a seamless, integrated and immersive entertainment experience. With increasing consumer demand for larger screen sizes, Samsung will also expand the number of models available in 60inches and above.

Highlights of the 2013 features include:

S-recommendation: Quickly and easily search for TV programs, premium video-on-demand, apps, social content, and locally-stored content on personal devices. The intelligent recommendation engine also offers customised content recommendations for the most personal TV experience ever.

Advanced Smart Interaction: Use everyday language and casual gestures to find content or command

Redesigned Samsung Smart Hub: Five panels help consumers manage and navigate different types of content, which are is displayed as thumbnail images for the first time so it’s even easier to select and watch relevant content on the big screen.

Content and device convergence with multi-screen features: Samsung’s Smart View allows consumers to move their content seamlessly between devices in real-time; AllShare connects the TV to compatible mobile devices and home appliances wirelessly and creates a smart centre for media and whole-home automation. Users also gain the ability to mirror their compatible Samsung Galaxy tablets and phones onto their Samsung Smart TV

Smart Evolution: Announced in 2012 and available this year, consumers can enjoy the latest Smart TV features without having to buy a new TV.

Robert King, Vice President Consumer Electronics, Samsung UK and Ireland, said: “As the number of apps and content options continue to grow, consumers are faced with the overwhelming challenge of discovering quality content that appeals to them. They are looking for ways to experience converged content, and they want to do it quickly and easily. We have simplified the process with TVs that offer more intuitive features, endless connectivity and content options, and larger screen sizes with true-to-life picture quality so consumers can discover a world of possibilities in home entertainment.”

In recognition of its leadership in innovation, design and engineering, Samsung won six CES 2013 Innovation Awards for its TV line. The Samsung UHD S9 received a CES Best of Innovation award, while two Smart TVs - the F9500 OLED TV and the F8000 Smart LED TV– were named as 2013 CES Design and Engineering honorees.

Samsung’s human TV experience enhances personalised, viewing choices
Samsung’s new S-Recommendation technology enables the discovery of personalised content based on viewing history and user ratings. Available on Samsung 2013 Smart TVs, home theatre and Blu-ray players, S-Recommendation checks preferred content across various services including broadcast TV, streaming video on demand content, applications, social content and locally-stored content from personal devices to ensure there is always something to watch.

Samsung Smart Hub has also been redesigned to simplify the process of discovery for consumers. Apps and content are arranged into five dynamic panels with an easy-to-navigate interface and dynamic thumbnails for instant previews. These panels are:

On TV – shows the channel that is currently playing as well as the most relevant, personalised suggestions that may be airing shortly based on consumer viewing habits

Movies & TV Shows – an easy view of movies and TV services and over-the-top content that are available from various content providers. Content is recommended based on the consumer’s viewing habit

Photos, Videos & Music – allows consumers to organise their personal content and files on Samsung Smart TVs and other linked devices

Social – highlights user created content from friends and family, popular videos from Facebook, Twitter, YouTube, and video call services

Apps – Enables access to a wide array of online content and services, organises downloaded Samsung Apps and recommendations for easy access

In 2012, Samsung launched the industry’s first TVs with voice and gesture controls. This year, Samsung is giving consumers a more instinctive and intuitive way to navigate and control the Smart TVs.

Samsung’s advanced Smart Interaction utilises powerful algorithms to ensure even more accurate facial recognition, voice and motion controls. With enhanced Voice Interaction™, consumers can use everyday language – to command the TV. Viewers can also ask their TV to search for content currently available by actor, title or genre and it will provide recommendations.

Gesture Control now recognises more natural movements, with support for two-handed gestures and increased viewing environment flexibility. Viewers can pinch to zoom, or use a swipe motion to easily navigate between Smart Hub panels.

Setting up a home entertainment network between compatible devices is easy with Samsung’s AllShare. Once consumers have connected their Samsung Smart TVs to the same wireless network as their other devices, they can easily send and receive images and audio between devices.

The Highest Resolution on the Largest Screen
Samsung’s S9 UHD TV represents the future in home entertainment viewing with brilliant picture quality in ultra HD resolution. The S9 comes complete with features to ensure the best picture quality possible regardless of video source. Samsung’s proprietary up-scaling engine can up-convert HD or Full-HD to UHD-level picture quality by restoring detail information to create greater precision and real-life picture quality.

With Samsung’s Precision Black Pro technology, the S9 delivers deep, real blacks as well as pure vivacious whites. Combining this extremely high contrast ratio and Ultimate Dimming control functionality – which utilises hundreds blocks of LEDs and precise BLU control – allows for sharp resolutions previously unseen on large format displays.

In addition to picture quality, the S9 combines a powerful sound system with a fast quad-core processor to ensure a premium experience and true multitasking capabilities between content and apps. The S9 comes with 3 way 2.2 channels of 120watt sound for an audio experience six times better than a typical TV. This system provides a dynamic range of sounds and is an outstanding audio experience to complement the UHD picture.

The timeless, premium design of the S9 raises the standards of luxury television design. The TV appears to be floating within its frame – and showcases the juxtaposition of a minimalist concept with such a large display. This breakthrough innovation evolves the industry beyond the quadrilateral design that consumers have been accustomed to and pushes aesthetic boundaries.

Multiple Viewing and Picture Quality
Samsung’s OLED TV – the F9500 – provides self-emitting red, green and blue sub-pixels, eliminating the need for backlighting so that images are produced with absolute blacks and pure whites. The F9500 is the world’s first television to offer Samsung’s Multi-View feature, a unique feature that allows the TV to become a truly personal experience. Multi-View allows two people the ability to watch completely different Full-HD content simultaneously on the same screen with corresponding audio and controls simultaneously. This feature is enabled by Samsung’s special 3D glasses which come with personal speakers built in, providing clear stereo sound for the corresponding program. With a significantly high contrast ratio that provides unparalleled detail in shadows, shapes and subtle colours even in the darkest of scenes, the F9500 delivers the most immersive experience without any motion blur.

The Brightest Pictures Available with New LED Technology
Samsung continues its leadership in the LED Smart TV market by integrating new hardware with spectacularly designed televisions to provide the finest viewing experience available. The F8000 series offers more vibrant and richer colours, higher contrasts and a brighter picture quality than ever before. With Samsung’s proprietary Micro Dimming Ultimate technology the TV line brings greater contrast, deeper black levels and maximum brightness of 3D image – allowing for an amazing image. The F8000 is the world’s first Smart LED TV with a quad core processor, so consumers can toggle between apps, online services and on-air TVs quickly and easily without missing a moment of their favourite entertainment. The F8000 will be available this year in a variety of screen sizes from 40” to 75”.

New Industry Standard for Plasma Picture Quality
Designed to become the new industry standard for plasma TV excellence, the Samsung F8500 offers the ultimate in picture quality with the deepest blacks and the brightest picture available. In fact, the F8500 delivers the same brightness levels and eight times the black expression of regular LED TVs, thanks to new luminance enhancements and Samsung’s proprietary Deep Black Algorithm and Real Black Pro II for improved black expression. The F8500 is also one of the first televisions with native support for HEVC-encoded content. Built specifically for current and future HD televisions, this next-generation codec ensures that the F8500 delivers the richest, most immersive content today, and also for the future.

The F8500’s unique design is the perfect blend of both aesthetic aspects and functional aspects. Its premium One Body Form design is created using a single piece of metal. The futuristic design is highlighted by the TV’s dark titan metal colour, an ultra-slim frame, naturally curved lines and a unique square-shaped stand, making it appear more like a work of art rather than a TV. It will be available in 51”, and 64” screen sizes.

Keeping your TV features fresh with Smart Evolution
Each Samsung flagship Smart TV will also have Smart Evolution, this allows consumers to update the hardware and software on their TVs so that they can stay up-to-date with the latest innovations in Smart TV. The 2013 Smart Evolution kit will allow select 2012 TVs to offer the redesigned Smart Hub, enhanced Voice Interaction and Gesture Control, as well as update the hardware to a quad-core chipset for increased processing power. Flagship 2013 Smart TVs will also be equipped with slots for future Smart Evolution kits.

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Notes to Editors:

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. We employ 227000 people across 75 countries with annual sales exceeding US$143 billion. Our goal is opening new possibilities for people everywhere. To discover more, please visit

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.