Telefonica launch the first 'Split Personality' device in the Cloud

Feb 28, 2012

The new Telefónica Dual Persona service allows the same smartphone to have two settings, one for private, personal use and one for business use
The service´s technology has been developed by VMWare and Telefónica Digital, using Telefónica´s cloud platform
The Samsung GALAXY S II will become the first Android devices enabled to use Dual Persona.

Telefónica Digital, in association with VMWare, today announced the launch of the cloud service Dual Persona. The service, which means companies can manage all corporate smartphone applications while allowing those using the device to have their own profiles, is set launch in the second quarter of 2012.

The Dual Persona service is part of the Telefónica Cloud Computing catalogue which is committed to versatility and segmentation, helping companies effectively manage their data bases, employees’ PCs, documents and productivity applications.

The growing need for access to information and company tools while on the move has driven increased mobility of applications and processes. According to Forrester, 60 per cent of companies allow their employees to use personal smartphones and tablets at work, which, along with the fragmentation of mobile operating systems, can lead to security breaches.

With Dual Persona, a company's IT manager can administer employees' work profiles and professional virtual smartphones on their Android devices whether they are personal or corporate devices. The service allows the complete life cycle of virtual smartphones to be managed – from the provisioning of new employees and the updating of applications and security programmes, to the removal and complete erasing of corporate information on the mobile device. This service is offered from the cloud, needs no investment and can be contracted in a matter of hours.

A company’s IT manager will have secure access readily available from the management console wherever it is located. Updating of professional profiles on the handset is done remotely the company will only pay for those mobile users it needs to and can adapt demand according to its requirements by using a monthly pay-per-use model.

Thanks to the mobile virtualisation technology supplied by VMware, each person's professional profile operates alongside their personal one. On their personal profile, employees are completely free to install applications and copy or download information. However the professional profile is controlled by the company which decides which applications the user can access and which security programmes apply to that profile (for example, the need for a password to access their corporate profile).

The professional mobile profile is protected by encryption and can be blocked or erased by the IT manager if need be, for example if the phone is lost or stolen.

Users can switch from one profile to another with a simple click, and can configure it so that they can receive notifications from the applications in one profile whilst using the other.

Initially the service will only be available to Android devices, although both companies are working to make the solution available to other operating systems and mobile platforms.

Moisés Navarro, Director of Strategy and Cloud Services at Telefónica Digital said “The Dual Persona service brings benefits to both users and companies; the user can use just one device, for both personal and work use whilst still maintaining privacy; the company has greater control and security over corporate information, increased efficiency and cost savings on mobiles, shorter provisioning and incident management time and, logically, employees will be more satisfied; and all this is available on a pay-per-use model.”

The Galaxy SII from Samsung will be the first handset available to use the Dual Persona service. Samsung is also working with VMware and Telefónica to increase availability to other devices. Samsung Android Smartpones, tested and ready for use with VMware Horizon Mobile on Telefonica wireless network, will be the first handset available to deploy the Dual Persona service. Since Oct. 19, 2011, Samsung has been working closely with Telefonica and VMware to expand the availability in their device portfolio.

“As the individual-liable segment is growing faster than ever, the Dual Persona service will undoubtedly be the compelling solution to propel this trend. We are confident that the enterprise decision-makers will embrace Samsung mobile devices leading the Dual Persona service which flexibly enables both the personal and corporate uses.” said Simon Stanford, UK & IRE Telecommunications & Networks Division.

Note to Editors:

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190500 people in 206 offices across 68 countries, the company operates two separate organisations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit

About Telefónica
Telefónica is one of the world’s largest telecommunications companies by market capitalisation. Its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both.

It operates in 25 countries and has a 300 million-strong global customer base. Telefónica has a strong presence in Spain, Europe and Latin America, regions which are driving the Group’s growth.

Telefónica is a 100% private company, with more than 1.5 million direct shareholders. Its share capital consists of 4563996485 ordinary shares traded on the Spanish stock exchanges (Madrid, Barcelona, Bilbao and Valencia) and on those of London, Tokyo, New York, Lima and Buenos Aires.

About Telefónica Digital
Telefónica Digital is a global business division of Telefónica. Its mission is to seize the opportunities within the digital world and deliver new growth for Telefónica through research & development, venture capital, global partnerships and digital services such as cloud computing, mobile advertising, M2M solutions and eHealth. Telefónica Digital will deliver these innovative products and services to Telefónica’s 295 million customers as well as leveraging the power of the internet to enter new markets. Telefónica Digital has 100% ownership of Jajah, Terra, Tuenti and giffgaff. It is headquartered in London, with regional centres in Silicon Valley, Sao Paulo, Spain and Tel Aviv.

About VMWare
VMware (NYSE: VMW) is the leader in virtualization and cloud infrastructure solutions that enable businesses to thrive in the Cloud Era. Customers rely on VMware to help them transform the way they build, deliver and consume Information Technology resources in a manner that is evolutionary and based on their specific needs. With 2010 revenues of $2.9 billion, VMware has more than 300000 customers and 25000 partners. The company is headquartered in Silicon Valley with offices throughout the world and can be found online at

VMware, VMworld, VMware Horizon Mobile and VMware vSphere are registered trademarks of VMware, Inc. in the United States and/or other jurisdictions. The use of the word “partner” or “partnership” does not imply a legal partnership relationship between VMware and any other company.

Forward-Looking Statements
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