The Samsung Smart Motorsport Team will be making its racing debut at Brands Hatch this weekend, at the first race of the 2013 Porsche Carrera Cup season, taking part in the landmark 200th race of the sport’s eleven year history in Britain. In partnership with InterGTM, Samsung will enter two of Porsche's dynamic 911 GT3 sports cars in each of the 20 races, one for reigning Carrera Cup champion, Michael Meadows (no. 1) and the other car for sports car rookie, Richard Kent (no. 11) who joins after racing single seaters in the US.
The Porsche Carrera Cup GB Championship embodies qualities Samsung believes are key to its own success, combining an ambition to be the best in its field with a culture of speed. That success is determined by the skill of the drivers appealed to Samsung’s ethos of constantly pushing the boundaries in performance to create the ultimate experience.
The creation of the 'Samsung Smart Motorsport' team has allowed the brand to apply its technology to the enjoyment and excitement of the sport through team enhancing technology, unique footage of the team in 4K, and expanding the British public's appreciation of the series. In celebration of Samsung's flagship Smart TVs for 2013 and the state-of-the-art UHD TV 85S9, which offers four times the resolution available on existing Full HD displays, the team's journey will be showcased at the races in Samsung’s experiential space, consumer events, retail, and premium locations through the UK.
Samsung's participation in the Porsche Carrera Cup GB Championship will see the brand bring its technology to each event through the Samsung Smart TV Discovery Lounge, an experiential road show offering race fans the opportunity to try some of Samsung’s high performance TVs & audio technologies in the ultimate high energy setting.
"Samsung’s involvement in the Porsche Carrera Cup GB Championship is something we are incredibly excited about. We are very much looking forward to applying our technology in such a way that we will be able to make a significant contribution to the sport as well as being integral to the team’s journey this season. Through the various assets we are creating, including our investment in 4K, our hope is to bring to life the excitement, thrills and behind the scenes experience of a team performing at the very pinnacle of their chosen profession," said Guy Kinnell, Director and Head of TV/AV, Samsung UK and Ireland.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales exceeding KRW 201 trillion. To discover more, please visit www.samsung.com.
InterGTM is a new motorsport team formed to combine the resources of GT Marques Porsche Cup racing team and award-winning agency, Interstate, London. GT Marques owner, Paul Mace brings over 30 years experience as a team owner, with a proven record in Porsche racing having won multiple championships since the early 2000s. Having teamed up with Interstate founder Nick Downes, the pair have developed a forward thinking motorsport platform with the ambition to work with partners to deliver value both on and off the race track. InterGTM has hand picked the very best drivers, engineers and mechanics to ensure it is able to compete at the front from the very outset.
For more information please visit: www.interGTM.com.