Wayne Rooney Recruited to Join the Samsung GALAXY 11 Campaign

Dec 10, 2013

Striker joins all star line-up that includes Messi and Mario Götze

Today, Samsung Electronics Co., Ltd. announced Manchester United and England striker Wayne Rooney has been selected to star in GALAXY 11, Samsung’s all star squad of some of the greatest footballers in the world.

Rooney joins the GALAXY 11 line-up that reads like a who’s who of world football talent: current FIFA Ballon d’Or holder Lionel Messi (Captain), Real Madrid and Spain shot stopper Iker Casillas, Bayern Munich and Germany star Mario Götze, Italy and AC Milan striker El Shaarawy, Chelsea’s Brazilian midfielder Oscar, Nigerian international Victor Moses, Shanghai East Asia and China Midfielder Wu Lei, Bolton Wanderers and South Korea Midfielder Lee Chung-Yong and Monaco goal scorer Radamel Falcao, with the final players set to be announced over the coming days.

The squad of top-class footballers from around the world will attempt to save Earth from alien domination in a “winner takes all” match on a virtual football pitch.

Rooney’s selection for the GALAXY 11 line up was featured in a short video today, providing fans a glimpse of how he was chosen to join the team. The video, “Rooney joins #GALAXY11,” shows the Manchester United star sparring in a boxing ring in preparation for the big game: http://www.youtube.com/watch?v=2bhT-5BTSyk&feature=youtu.be

Wayne Rooney commented on his GALAXY 11 selection:“It’s a great honour to be selected for the team alongside some of the world’s greatest football players. Hopefully I'll be able to bring my qualities and English spirit to the team and 2014 is going to be a huge year for me with club, country and now the GALAXY 11, so keep watching.”

Football legend Franz Beckenbauer, a World Cup winner as both player and manager for Germany, will lead the GALAXY 11 team in their quest to conquer the mysterious alien invasion. In December fans from around the world will be able to watch and follow the dramatic journey of the entire GALAXY 11 team as they begin training for Earth’s ultimate showdown.

Other football superstars will be named to the GALAXY 11 roster across Samsung Mobile social channels and the campaign microsite, www.theGALAXY11.com.

“We are excited to welcome Wayne Rooney to the GALAXY 11 team, and are proud to have him join this epic campaign,” said Andy Griffiths Managing Director at Samsung Electronics UK and Ireland. “One of the top football talents in the UK, Rooney’s football skills and inspirational spirit made him a logical choice for this campaign and the Samsung brand. We encourage all of Rooney’s fans to follow the journey of GALAXY 11 as they will be asked to play an even larger role in supporting the team along the way.”

GALAXY 11, a global, multi-platform marketing campaign, will be brought to life across Samsung Galaxy devices, online platforms and social media channels as new chapters of the story are revealed. Over the coming months, Samsung will provide fans with new ways to watch, follow and actively participate in this immersive, multi-layered and fully integrated campaign.

Fans can follow the story of GALAXY 11 by visiting:

• Microsite: www.theGALAXY11.com
• Tumblr: www.theGALAXY11.Tumblr.com
• ChatON: www.samsungchaton.com/galaxy11
• Call-to-Action: #GALAXY11

Samsung’s Football Legacy Since 2005, Samsung has been involved in some of the most prominent and visible football properties. Current relationships include: Chelsea FC (EPL), Real Madrid FC (La Liga), Bayern Munich FC (Budesliga), Juventus FC (Serie A), CBF (Brazilian National Football), KFA (Korea Football Association), AFC (Asian Football Confederation), CAF (Confederation de African Football) and many other national teams.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.