UE40LS001AUXXU

Serif TV (White 40'')

Serif TV (White 40'') is rated 3.5 out of 5 by 6.
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Samsung SMART View

Samsung SMART View

Serif Design

Design

9

Series

2

USB

A timeless design

“Like typographers designing a letter, we studied both the object and its interaction with the space around it.” – Ronan & Erwan Bouroullec In profile, SERIF TV forms a clear capital “I” shape. Its slim body broadens at the top to form a flat surface like a small shelf.

A timeless design

Blends into any environment

SERIF TV moves away from the trend of ultra thin screens. Its presence is like an object; you can turn around and manipulate it. It can even stand on the floor when using the legs.

Blends into any environment

A simple and accessible UI

Most of the time, design is not about inventing functions but making them simple and accessible. The Bouroullec Brothers adopted this approach when re-designing the existing Samsung TV software, to create a bespoke user interface and remote control.

A simple and accessible UI

Easy access to simple services

Like pulling a curtain over the screen, the user interface applies a filter over the content, giving an abstract impression of what is going on behind. When ‘curtain mode’ is active, viewers can access simple services such as a clock, Bluetooth speakers, apps and their photo gallery.

Easy access to simple services

A charming and minimal design

SERIF TV is more subtle. It doesn’t exude power. It is made to fit in the world in which we live.

A charming and minimal design

Belongs to your environment

SERIF TV can be positioned anywhere in the home. It can be placed on furniture, left freestanding, placed on a shelf and positioned in your living room or bedroom.

Belongs to your environment

An exclusive TV design project with Ronan & Erwan Bouroullec

Acclaimed design duo Ronan and Erwan Bouroullec’s 20 year partnership includes collaborations with leading design companies Vitra, Artek and Alessi. However, this is the first time they have worked within the world of technology. The Bouroullec’s studio design practice combines various mediums including simple drawing, computer modelling and making 'hand made' mock ups with diverse materials such as wood and clay.

An exclusive TV design project with Ronan & Erwan Bouroullec
  • Samsung SMART View Samsung SMART View
  • Serif Design Design
  • 9 Series
  • 2 USB
Rated 4 out of 5 by from Good, but expensive Generally I am pleased with this product. It is much more expensive than any other 40" TV. However I am very pleased with the design and functionality of the TV. It was necessary to fix a basket to the back of the TV that now carries all the wires that come from the wall (power, HDMI, co-axial etc). Now no wires trail across the floor and visitors think it's a completely wireless TV! Without hiding the wires it looks a mess. Perhaps Samsung could design in some feature to hold wires and any small receiver like Apple TV etc?
Date published: 2017-01-06
Rated 2 out of 5 by from SERIF WHITE FINISH PEELING OFF AFTER ONLY 6 MONTHS We have owned several Samsung TV's and were very excited to buy the lovely Samsung Serif. We purchased the Samsung Serif Medium on line directly from Samsung about ten months ago. After six months of light use the white painted finish in all four corners is dramatically peeling off. Large 2-4" strips of paint are just peeling away. I can't imagine how to fix this or if it is even repairable. . The paint finish should have been factory baked on and should clearly not fall apart after 6months. Whats up Samsung? How can the finish be repaired? Can it even be repaired? We would have added photos to this review if it was possible It is probably reasonable that this television set is replaced with a version whose cabinet finish is permanent.
Date published: 2016-11-18
Rated 5 out of 5 by from Stunning Televison This television is the antithesis of the giant shiny black box in the corner of the room. It feels as if it is part of the room not the centre of it.
Date published: 2016-10-11
Rated 1 out of 5 by from Does not work with Apps as Netflix and Youtube 2nd TV delivered today. Cable company renewed CI Module, Sockets but it is now 100% sure: it is de TV that fails to work with apps and as a result flickering views, slow remote
Date published: 2016-08-02
Rated 4 out of 5 by from Beautiful product Beautiful product. C1+ is perfect, but channel switch is slow. Sound is not good. You must connect external speaker. Than this product is expensive.
Date published: 2016-07-01
Rated 5 out of 5 by from Beautiful addition to our living space We are delighted with our Serif 40" TV. We wanted a TV that didn't dominate the room as a big black screen like so many do. We love that's it's free standing and looks wonderful from all angles. The technology is excellent as you would expect but the aesthetic is exceptional. It's very versatile and can be easily placed in different positions it's also light.
Date published: 2016-03-08
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