UE40LS001CUXXU

Serif TV (Dark blue 40'')

Serif TV (Dark blue 40'') is rated 1.7 out of 5 by 3.
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Samsung SMART View

Samsung SMART View

Serif Design

Design

9

Series

2

USB

A timeless design

“Like typographers designing a letter, we studied both the object and its interaction with the space around it.” – Ronan & Erwan Bouroullec In profile, SERIF TV forms a clear capital “I” shape. Its slim body broadens at the top to form a flat surface like a small shelf.

A timeless design

Blends into any environment

SERIF TV moves away from the trend of ultra thin screens. Its presence is like an object; you can turn around and manipulate it. It can even stand on the floor when using the legs.

Blends into any environment

A simple and accessible UI

Most of the time, design is not about inventing functions but making them simple and accessible. The Bouroullec Brothers adopted this approach when re-designing the existing Samsung TV software, to create a bespoke user interface and remote control.

A simple and accessible UI

Easy access to simple services

Like pulling a curtain over the screen, the user interface applies a filter over the content, giving an abstract impression of what is going on behind. When ‘curtain mode’ is active, viewers can access simple services such as a clock, Bluetooth speakers, apps and their photo gallery.

Easy access to simple services

A charming and minimal design

SERIF TV is more subtle. It doesn’t exude power. It is made to fit in the world in which we live.

A charming and minimal design

Belongs to your environment

SERIF TV can be positioned anywhere in the home. It can be placed on furniture, left freestanding, placed on a shelf and positioned in your living room or bedroom.

Belongs to your environment

An exclusive TV design project with Ronan & Erwan Bouroullec

Acclaimed design duo Ronan and Erwan Bouroullec’s 20 year partnership includes collaborations with leading design companies Vitra, Artek and Alessi. However, this is the first time they have worked within the world of technology. The Bouroullec’s studio design practice combines various mediums including simple drawing, computer modelling and making 'hand made' mock ups with diverse materials such as wood and clay.

An exclusive TV design project with Ronan & Erwan Bouroullec
  • Samsung SMART View Samsung SMART View
  • Serif Design Design
  • 9 Series
  • 2 USB
Rated 3 out of 5 by from Pretty, but functionality is limited for this price range. The television looks fantastic! But It's a very basic tv, that has issues with it's very limited smart features. It doesn't perform anywhere near as good as other televisions in this range - the picture quality is good but the apps keep dropping audio and the bluetooth has a mind of it's own...
Date published: 2016-06-09
Rated 1 out of 5 by from Very poor build quality The out layer of paint of the plastic casing starts to degrade after a few months and peels off. The TV becomes an unsightly mess. What is worse is the fact that Samsung does not acknowledge that this product requires different customer service in case of defects. The standard reply by customer service is that, as per the warranty terms, a faulty product will be repaired (will a technician come by with paint and a brush to touch up the affected areas??) or replaced. So what we are offered is basically the exchange of a fundamentally faulty product with one of the same type, which is likely going to develop the same fault again after a few months. Not once have Samsung acknowledged the defect as a valid concern and as something they are actively looking into to determine what causes it. Because this product is so unique, a replacement is not as easily done as with a "standard" TV or mobile phone, for which customers are usually happy to receive a similar or newer product as long as it has the same technical features. The Serif TV is bought because of its unique design and when the product fails in the execution of the design feature, what plan B is Samsung proposing other than to actively investigate the issue and potentially issue a recall? A never-ending cycle of replacement under warranty is not a solution. What will happen when the product eventually gets discontinued?
Date published: 2017-05-30
Rated 1 out of 5 by from Technical features and performance appear impresive however... After sober consideration had been given to the design... I reluctantly have to declare that on this occasion I don't believe value comes into it. I fully appreciate that the view is subjective however, perhaps just before full manufacturing production were signed off - this may have been a case of "The Kings New Clothes" ?
Date published: 2016-02-15
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What is Screen Mirroring and how do I use it with my Samsung TV and Samsung mobile device?

What is Screen Mirroring and how do I use it with my Samsung TV and Samsung mobile device?See The Answer

How can I view my smartphone screen on my TV?

How can I view my smartphone screen on my TV?See The Answer

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How It Stacks Up

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