A Design is Born

See how our ideas push boundaries in both the design and function of your home.

Our Philosophy

Effortless Design & Function

Can simplicity be captivating? Can functional be beautiful? The answer is what sets us apart. We've found that "larger-than-life" doesn't have to take up an entire room, and that purposeful design can transform your lifestyle.

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Boundless Possibilities

Our Take on Less Is More

Embrace letting go. Cut and simplify. It's how our products give you more. A virtually edgeless bezel removes the line between reality and entertainment for a more immersive experience. An effortless curve gives you more to admire even when the TV is turned off. Cut away at the distinction between practical and stunning to experience the essence of design.

The slim design delivers a stunning rose-gold colored finish.

Model shown: UN75ES9000 Series LED

With a bezel that’s just 0.31” thin, you watch an almost edgeless picture,
creating a more immersive experience.

Model shown: UN75ES9000 Series LED

A virtually edgeless bezel allows for a larger viewing experience in smaller spaces.

Model shown: 8000 Series LED

The Swivel Stand’s stylish design provides more viewing angles.

Model shown: 7500 Series LED

The curves of the Arch Flow Stand add minimalist elegance to any room.

Model shown: 8000 Series LED

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Remove instead of add, as most beautiful things in life are simple.

-Gyunghoon Kim, Head Designer, Samsung Product Design Group

Rethink Rearranging

Our Way of Complementing

Instead of rearranging your room, we've created products that rearrange themselves. Complement rather than compromise. It's what makes a sound design. And it's why we made a Sound Bar that can attach below your wall-mounted tv, two standing speakers, or two wall-mounted speakers.

A slim shape saves space whether it's one speaker or two.

Model shown: Sound Bar HW-E550

Two standing speakers complement your Blu-ray player and TV effortlessly.

Models shown: Sound Bar HW-E550, ES8000 Series LED, Blu-ray BD-E6500

Frame your entertainment like a work of art with two wall-mounted speakers.

Models shown: Sound Bar HW-E550, ES8000 Series LED

Attach it below your wall-mounted TV to save more space (does not attach to TV).

Models shown: Sound Bar HW-E550, ES8000 Series LED

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I try to create designs that can reflect users' lifestyles and interact with them.

-Minhyouk Bu, Principal Designer, Samsung Design Group

Sound & Design In Harmony

Our Composition of Balance

Look to the past to create something that's future-forward. It's how we found ourselves developing a hybrid analog and digital amplifier. Let what's inside inspire what's outside. Warm, rich music flows from a classic, cherry wood dock, creating a seamless harmony between sound and design.

Wireless Audio System with Dock DA-E750 (also available in black)

Take a Closer Peek at Our Harmonious Design

  • Glass Fiber SpeakerHigh-end looks with a hi-fidelity sound. Glass fiber speakers enhance depth and clarity for a more immersive experience.
  • Vacuum Tube AmplifierIt's music to your ears and your eyes. A soft glow emitting from the vacuum tube is as warm as the music it plays.
  • Built-in Woofer A big sound without the bulk. The woofer may be hiding underneath the dock, but its rich, deep bass lines give it away.

Model Shown: Wireless Audio System with Dock DA-E750 (also available in black)

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“put tube technology and Samsung’s styling together, though, and the results are quite striking”

-3/28/2012

See the full review of the DA-E750 Audio Dock on technology tell

“One of the most classically beautiful audio docks we've tested.”

- 8/24/12

See the full review of the DA-E750 Audio Dock on Digital Trends

“this set looks almost like it’s entirely picture… one of the nicer looking TVs
we’ve seen”

- 7/18/12

See the Review

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