overview

Certain competencies are important for becoming the world leader. First, a company must have the creative people who can develop the appropriate technologies. Second, cooperation is needed among business partners throughout the entire supply chain. Finally, new markets have to be pioneered continuously.

Speed is essential for remaining competitive in today's digital era, as new technologies are being constantly introduced to the market. We strive to understand what consumers need ahead of competitors. Our engineers adjust their thinking to develop original and innovative products that will meet those needs as well as new technologies to lead the future market.

Each year we invest at least 9% of our sales revenue into R&D activities, and in 2006, that investment came to KRW5.6 trillion. The R&D budget for 2007 has been set at more than KRW6.14 trillion to cover all business lines, including semiconductors and LCDs. We are also working on innovative and unique printers and other products that can be as successful as the Bordeaux LCD TV was in 2006. Meanwhile, we continue to acquire original and next-generation technologies that can further solidify our position as in the global IT sector. Our consistent goal is to be a true leader of technologies used in industry around the world.