about SAMSUNG Electronics

• CEO message
• profile of SAMSUNG Electronics
• vision and strategy
• corporate governance and management system

vision and strategy

As an aspiring leader in the Digital Convergence era, SAMSUNG Electronics will develop technologies for the progress and prosperity of mankind. With ethical management that respects the needs of the shareholders, customers, and the society, and we will maintain the course of progressive and responsible management as we continue our push to be a leading firm of the 21st century.

The vision of SAMSUNG Electronics is “Leading the Digital Convergence Revolution,” with the goal of becoming a top 3 firm in the electronics industry by 2010. Our mission to carry out this vision is “Digital- εCompany”. “Digital” means using product and technology innovation to create new lifestyles and new business, product and service opportunities. The part “ε” means to maximize management efficiency by building processes for world class production capabilities based on cost effectiveness.

The last part of ‘company’ is about being a trusted and preferred global company, one that attracts customers through dynamic culture of understanding and innovation. SAMSUNG Electronics will be a world class corporation leading the digital convergence revolution through 6parts of innovation, product, technology, marketing, process, global operation, and organization culture.

SAMSUNG Electronics well recognizes that coexistence and co-prosperity are the essence of corporate existence. Therefore, we strive to be an organization that places great importance on contributing to human society and social responsibility. Through charitable activities such as support for the disabled, environment preservation, and pro-bono IT services, we’re making continuous efforts for societal advancement by working together with our customers, cooperators, various social groups.

Today’s companies face endless competition and diverse changes. As time goes by, there will be increased need for corporation’s role and responsibilities in the society as the calls for its greater social and environmental contributions grow.

Well aware of this reality, SAMSUNG Electronics upkeeps and expands our responsibility to sustain the activities of environment preservation for the future human society, increase efforts to share our prosperity with the local community, and create new values for the customers as the leading digital company of the 21st century.