About Samsung

Global code of conduct

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3Q FY2012
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1. SEC Global Code of Conduct: Preface

Samsung Electronics aims to be a 'world leading company' devoting our human resources and technology to create superior products and services, thereby contributing to a better global society.
To achieve this goal, we share and pursue Samsung Values of『 People, Excellence, Change, Integrity, Co-prosperity 』and the 7 Factors of World Leading Company of『 Dream, Vision & Goal, Creativity & Challenge, Insight & Good Sense, Technology & Information, Trust & Credibility, Speed & Velocity, Change & Innovation 』to be instilled in the individual employees and the organization.

Furthermore, we follow this「Global Code of Conduct」for Samsung Electronics employees in order to comply with laws and ethical practices as well as to express our concrete commitment to social responsibility. This「Global Code of Conduct」will be the guiding standard for everyone in Samsung Electronics, outlining conducts and value judgments in all business activities.

- We endeavor, with a sense of urgent awareness of the fact that we cannot survive without innovation, to achieve future competitiveness in Speedy response to the changes of environment and customer's demands, by maintaining the sustained attitude of Change & Innovation towards our Dream, Vision & Goal.

- We cultivate Creativity & Challenge, acknowledging that future competitiveness depends on the development of Technology & Information ahead of competitors.

- We aspire to become qualified experts in our field with Insight to foresee the future, and the Good Sense to identify and take advantage of opportunities.

- We create an open culture where senior staff lead and junior staff are encouraged to make decisions and act proactively with a sense of ownership, based on the mutual respect of individuality and Trust & Credibility.

- We pursue co-prosperity by maintaining relationships of Trust with shareholders and business partners, and facilitating sound management thought mutual cooperation.

2. SEC Global Code of Conduct
Principle 3. We respect customers, shareholders and employees
3-1. We put priority on customer satisfaction in management activities
  1. The Company will endeavor to reflect and give priority to the requirements and recommendations of customers for the improvement of product design, distribution, and service.
  2. The Company will make every effort to engage with its customers in a polite and equitable manner based on its belief that "Samsung Electronics exists because of its customers".
  3. The Company will respect the customer's right to choose by refraining from exaggerated advertisements or coercive sales techniques, which could mislead customers with regard to the quality, function and specifications of product or service.
  4. The Company will endeavor to reach just resolutions of customer-related disputes and will respond to the complaints of customers in a transparent, timely and effective manner.
3-2. We pursue management focused on shareholder value
  1. The Company will actively pursue increases in investment return for shareholders by maximizing profits through transparent and sound management.
  2. The Company will honor its responsibility to shareholders and interested parties by announcing major financial and corporate information in good faith and in a timely fashion.
  3. The Company will accept and sincerely consider legitimate petitions from external shareholders.
3-3. We endeavor to improve our employees' quality of life
  1. The Company will offer equal opportunities to all employees and treat them justly based on their ability and achievement.
  2. The Company will encourage continuous self-development of employees and actively support opportunities to improve their capabilities to execute their duties.
  3. The Company will provide a working environment in which personal initiative and creativity are encouraged.