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Global code of conduct

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3Q FY2012
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1. SEC Global Code of Conduct: Preface

Samsung Electronics aims to be a 'world leading company' devoting our human resources and technology to create superior products and services, thereby contributing to a better global society.
To achieve this goal, we share and pursue Samsung Values of『 People, Excellence, Change, Integrity, Co-prosperity 』and the 7 Factors of World Leading Company of『 Dream, Vision & Goal, Creativity & Challenge, Insight & Good Sense, Technology & Information, Trust & Credibility, Speed & Velocity, Change & Innovation 』to be instilled in the individual employees and the organization.

Furthermore, we follow this「Global Code of Conduct」for Samsung Electronics employees in order to comply with laws and ethical practices as well as to express our concrete commitment to social responsibility. This「Global Code of Conduct」will be the guiding standard for everyone in Samsung Electronics, outlining conducts and value judgments in all business activities.

- We endeavor, with a sense of urgent awareness of the fact that we cannot survive without innovation, to achieve future competitiveness in Speedy response to the changes of environment and customer's demands, by maintaining the sustained attitude of Change & Innovation towards our Dream, Vision & Goal.

- We cultivate Creativity & Challenge, acknowledging that future competitiveness depends on the development of Technology & Information ahead of competitors.

- We aspire to become qualified experts in our field with Insight to foresee the future, and the Good Sense to identify and take advantage of opportunities.

- We create an open culture where senior staff lead and junior staff are encouraged to make decisions and act proactively with a sense of ownership, based on the mutual respect of individuality and Trust & Credibility.

- We pursue co-prosperity by maintaining relationships of Trust with shareholders and business partners, and facilitating sound management thought mutual cooperation.

2. SEC Global Code of Conduct
Principle 4. We care for the environment, health, and safety
4-1. We pursue environment friendly management
  1. The Company will make every effort to comply with international environmental standards, national laws and regulations relating to the environment and internal environmental regulations within all of its global business operations.
  2. The Company will actively attempt to minimize the generation of harmful materials, utilize resources efficiently and recycle waste products for the benefit of the environment
  3. The Company will do its best to conduct environmental improvement activities throughout the whole process of product development, production, distribution, sales and disposal.
4-2. We value the health and safety of human beings
  1. The Company will comply with international standards, related laws and regulations, and internal regulations governing the safety and health of its employees by providing safety education and training at regular intervals.
  2. The Company will give priority consideration to the health and safety of customers in all business activities including product development, production, distribution, and sales.
  3. The Company will clearly inform customers regarding the safe usage and operation of its products or services
  4. The Company will endeavor to deal promptly with the discovery of any fault in a product, which could pose a threat to the safety of customers.
  5. The Company will make every effort to identify and eliminate any safety hazard found at any of its business sites, and will maintain a clear and safe environment.