Samsung offers mobiles that enrich your lifestyle with cutting-edge multimedia technology
Seoul, October 30, 2007 - Samsung Electronics Co., Ltd., a leading mobile phone and telecommunications equipment provider, today hosted a glamorous launching event at the British Museum in London, displaying its latest mobile lineup for the rest of the year. The lineup includes the Samsung G800, a 5 megapixel camera phone with 3x optical zoom, the Samsung F700, a fully capable internet mobile, and many others.
Samsung Electronics has successfully expanded its product lineup with healthy growth in terms of both sales units and profits. In particular, Samsung has diversified its product portfolio both vertically and horizontally. Samsung has enhanced and deepened its multimedia products in the photo, music, internet and business markets to enrich and improve customers’ quality of life. At the same time, Samsung has worked actively together with premium brands, such as Giorgio Armani and Bang & Olufsen to create a new market segment for premium customers. Samsung is aiming to play an essential role in fulfilling the unmet needs in each segment through relevant and innovative solutions.
Dr. Youngcho Chi, Senior Vice President, Marketing Group at Samsung’s Mobile Communication Division said: “The product lineups that we unveiled today are all very powerful in terms of design and features and, at the same time, they are well customized and tailored to meet each and every customer’s needs in the market. Especially, our latest mobile phones work perfectly as dedicated multimedia devices such as music player, digital camera, and so on without sacrificing the usability of mobile phone. We will continue to enhance our product portfolio by introducing a variety of new products ranging from camera to internet categories.”
Mr. IS Kim, President and CEO of Samsung Electronics Europe added: “Samsung has consistently and successfully predicted and defined European customer trends and needs in mobile phones. Through these rich product offerings seen here today, it is our clear objective to remain our customers’ true lifestyle partner.”
“Our commitment can be seen through innovative and powerful marketing initiatives including our sponsorship of Chelsea Football Club, the Pink Ribbon Campaign and the Youth Anti-Obesity Programme. With the help of these initiatives Samsung Electronics is now the clear no. 2 in the European handset market and we are fully committed to extending this leadership with the continued support of our European customers and chosen mobile operator partners.”
Product lineups on display today include:
Camera phone optimized for genuine photography
Samsung G800: ‘Photographer’s Choice’
The Samsung G800 is the world’s first 5 megapixel camera phone with 3x optical zoom. Boasting 3x optical zoom and Xenon flash to enable close-ups and exceptional photo detail, the G800 also comes with other most up-to-date digital camera features such as face detection AF, and Wide Dynamic Range (WDR).
Music centric mobiles with premium sound quality and perfect dual design
Serenata: ‘The Pure Music Mobile’
Serenata is the latest music mobile phone by Bang & Olufsen and Samsung. Bang & Olufsen’s expertise in concept development, user interface experience, acoustic sound capabilities and design skills, together with Samsung’s leadership in mobile phone technology, engineering and quality has conceptualized a new way of combining the unique music and mobile experiences for consumers.
Samsung i450 ‘Dual Slider Music Phone
The Samsung i450 is a music dedicated dual slider phone with extensive music player capabilities and sound quality highlighted by ICEpower® amplifier by Bang & Olufsen ICEpower. This Symbian based Smartphone applies HSDPA connectivity at 3.6 Mbps, so that users are available to enjoy multimedia features with higher data download speeds.
Samsung F330 ‘Slim HSDPA Music Slider’
The Samsung F330, a dual face slim slider attracts music phone users with music centric design. As a successor to the F300, the innovative and versatile, F330 shows Samsung’s efforts to provide more advanced music features and designs. With its external music control keys located on the front and sides for easy and direct access to the tunes, the F330 offers enjoyable music experiences for music users.
Samsung F210: ‘Music Swivel Stick’
Samsung’s latest swing music phone, the Samsung F210, comes with an innovative MP3 player design and necklace integrated ear buds. The unique swing-open form factor allows for a perfect combination of mobile phone and MP3 player function.
Internet mobiles with wide LCD and hybrid input system
Samsung F700: ‘Premium Internet Ready Handset’
The Samsung F700 aspires to be the easiest to use multimedia handset on the market with tender touch keypad and a surplus of multimedia functionalities. Samsung has applied its legendary expertise in human interface engineering and design to the Samsung F700, which boasts a full touch screen, touchpad interaction and QWERTY key pad. It delivers 3.6 Mbps data speeds under HSDPA network allowing users to experience fast access to the Internet and faster music downloads.
Samsung i780: ‘Slim Messaging Mobile with Optical Joystick’
Samsung i780 is a slim messaging mobile phone based on Windows Mobile PPC with a full QWERTY keyboard. It has a large 2.55” TFT touch screen and an optical joystick, allowing for 360’ navigation on menus, Internet and applications. It allows users to be connected at all times through HSDPA (up to 3.6Mbps) and 802.11b/g. It is equipped with A-GPS, while a full navigation package is also available.
Smartphones for business users
Samsung i550: ‘Mobile Explorer with Navigation’
The Samsung i550 is Samsung’s first GPS phone. With a candy bar design, HSDPA 3.6 Mbps, web browsing and access to Web 2.0 services and with built-in GPS, the Samsung i550 facilitates navigation on the move. Users can download limitless applications available from the S60 on Symbian OS applications library and access their favorites using dedicated hot keys.
Samsung i560: ‘Fashionable Smartphone’
The Samsung i560 is a Symbian based Smartphone for the fashion conscious consumer. The i560 will be perfect for trend-setting bloggers, young techie users who are the fastest adapters, and leaders completing their lifestyle with up-to-date information available through GPS and internet applications. It has a beautiful and sleek exterior design with a mirror coating on LCD with 16mm thickness.
All the above product information is available at www.samsungmobile.com
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.
For more information, please visit www.samsung.com.