Through innovative technology, distinctive designs, and a dual focus on convenience and value, Samsung has remained at the forefront of the digital revolution we helped launch. We lead the global digital marketplace by continually launching new products that not only meet- but also anticipate- customers' demands.
Our mobile phones, admired by customers around the world, enhance mobile lifestyles while meeting the diverse needs of the mobile marketplace. We've led the standardization of next- generation mobile phone technologies such as Mobile WiMAX and High-Speed Downlink Packet Access (HSDPA) to solidify our alliances with phone carriers around the world.
The business also comprises personal computers and MP3 players, creating synergies across platforms. We merge the latest mobile technology with core computing technology for the PC business, while mobile technologies - also combine with our world-leading power efficiency and design to enhance MP3 player capabilities. Our goal is to use our leadership in technological convergence to guide the industry as it takes mobility to the next level.
The TV business is a key driver in in the Samsung Set Business portfolio, along with the Mobile phone business. The TV business enjoys the top position in the current market. LED TVs, which have shown explosive growth in the latest market is a flagship product within the TV business. LCD TV and Monitors have also maintained top positions in their respective categories. We seek to sustain our leadership through constant innovation and development in new technology such as 3D.
A premium brand image has powered Samsung's growth in the telecommunications category. We lead the global telecommunication industry with the widest range of mobile phones on the market today - including 3G and multimedia phones - in addition to telecommunication systems.
Our printer and camera businesses are also receiving positive responses in the market and we continue to innovate in technology to increase our competitiveness in these segments. Samsung’s Set Business also encompasses world-leading, premium home appliances that are stylishly designed, equipped with convenient digital features, and environmentally friendly. Our lineup includes refrigerators, air conditioners, washers, ovens, vacuum cleaners and other appliances that are indispensible in today's households.
Lastly, Samsung’s medical equipments are improving hospitals' operational efficiency and providing better clinical environment for physicians and patients through highly reliable diagnostic results, and easy operations. The medical equipment business has been designated as Samsung's future growth engine and will create a great synergy with Samsung Electronics’ IT technologies. Thus, Samsung as a ‘lifecare company’ is adding health and happiness to the lives of mankind.
Samsung's Component Business leads the world's memory and LCD markets in product and technology development. Our component business is divided into semiconductors and LCD. The Semiconductor business consists of the Memory Division which enjoys a global number 1 position, the System LSI Division, which has experienced huge growth in the market and the Storage Systems Division. In a fast-paced electronic components industry, marked by intense competition and market volatility, clearly differentiated products from each of these divisions have helped spur continued growth.
Samsung's Memory Division designs and manufactures integrated circuits for storing digital information. It is the market leader in dynamic random access memory (DRAM), static random access memory (SRAM), NAND flash memory and Solid State Drives (SSDs). In addition, the Division has been setting an aggressive pace for developing new memory devices and multichip packages, as well as pioneering fusion memories and commercializing nanotechnology.
The System LSI Division designs and manufactures logic and analog integrated circuit devices. It is comprised of 3 major areas of business concentration - mobile solutions, home & media solutions, and ASIC & foundry services. The Division focuses its efforts in five strategic products areas - display driver IC (DDI), CMOS image sensor (CIS), mobile application processor (AP), smart card IC and media player SoC. System LSI holds the number one market share in DDI, Navigational AP and MP3 SoC.
The Storage Systems Division is a leading producer of high-capacity, high-performance hard disk drives for notebook and desktop PCs, as well as digital camcorders, MP4 players and a wide range of other consumer electronics and mobile devices. Just recently, it introduced a new line-up of ultra-compact, high-capacity external hard drives. It has made significant advances in hard disk drive technologies leading to lighter, quieter and more energy-efficient drives.
Samsung's LCD business produces panels for TVs, digital information displays (DIDs), notebook PCs and desktop monitors. It is the market leader in developing next-generation, premium products such as ultra-slim, edge-lit LED-backlit LCD panels, and is at the forefront of creating new markets with advancements in LED-backlit panel design and 240Hz LCD technology. The Division also is leading the LCD industry in its transition to the 16:9 widescreen aspect ratio, as well as in the introduction of high-value-added products such as 20-inch and larger slim-panel monitors and super-bright DID panels.