Samsung SDI Co., Ltd. is the world’s leading company in the display and energy businesses. Founded in 1970, Samsung SDI has worked together with 28,000 executives and employees from 18 global posts and three R&D centers in 10 countries.

The company has been developing a wide range of pioneering display technology including color Braun tube (Slim-TV), innovative Plasma Display Panels (FHD PDP), Liquid Crystal Display (LCD) for mobile phones and nextgeneration Organic Light Emitting Diode (OLED) displays. The company also makes rechargeable batteries such as lithium-ion batteries and lithium polymer batteries, the heart of hand-held communication devices.

Samsung SDI has a proven track record in the world mobile display industry, with the leading global market share. In 2006, the company generated more than $2.2 billion in annual revenue in the mobile display sector. As the market leader, Samsung SDI presently focuses on providing complete mobile display solutions including MSTN, CSTN, Small TFTLCD, PMOLED and AMOLED, having started with mass-production of AMOLED products for mobile phones in 3Q 2007. Samsung SDI aggressively plans to expand its AMOLED lineup by producing larger display for more varied applications such as PMP and UMPC.

Samsung SDI is a technology and marketingdriven company. To achieve its business vision, “Creating the future of display and energy,” the company invests in R&D and fosters a culture of creativity and innovation. Compact energy sources are key products for the future, and Samsung SDI is at the forefront of hybrid lithium battery research and fuel cell technology. In addition, the company has researchers dedicated to exploring future display technologies such as 3D Display and Flexible Display.

In 2006, Samsung SDI released the “W” series Plasma Display Panel, which provides unmatched clarity and vividness of natural colors of objects displayed on the screen. Samsung SDI built a 4th new plant to manufacture these premium displays.

Samsung SDI’s business portfolio is focused on three high-growth areas: the platform business (CRT, STN-LCD, VFD), the development business (PDP, rechargeable batteries, OLED) and future business (HPL, Fuel Cell). Samsung SDI spares no efforts for R&D in its efforts to develop the growth engines of the future.

As a technology-driven company, Samsung SDI has defined four core competencies: creative people, technology leadership, innovative culture and customer value creation. Creativity is the key to survival in this era of globalization. The company strives to achieve sustainable growth by nurturing creative people and securing technology leadership, internalizing these elements in our organization culture to better serve customers.

To translate core competencies into goal achievement, Samsung SDI introduced Six Sigma as an enterprise-wide innovation initiative in 1996, becoming the first in Korea to adopt Six Sigma. Since then, Six Sigma has become a way of life at Samsung SDI, and is deployed across all divisions, customers and suppliers.

Samsung SDI is committed to sustainability across its entire business and the life cycle of all its products. The company is working to eliminate lead and other toxic substances from its PDP products and to go beyond environmental regulations and remove harmful toxins from all products, including those not yet regulated.

Samsung SDI views sustainability management as a way to achieve economic growth, preserve environmental values and fulfill our responsibility to be a good corporate citizen while building trust with stakeholders. Samsung SDI’s efforts have earned it the honor of being the first Korean company to be included in the DJSI (Dow Jones Sustainability Indexes) list, since 2005.

The company also contributes to society, both domestic and international. The company provides free eye surgery to the visually challenged and conducts other communityimprovement campaigns. China’s Ministry of Commerce of China has recognized Samsung SDI as a model company