The Shilla, Korea’s premier hospitality provider, has been serving discerning customers with its business and resort hotels, duty-free shops, restaurants, fitness centers and hospitality business consulting since 1979.

The company’s flagship property, The Shilla Seoul, is the preferred lodging for royalty, heads of state, dignitaries, celebrities and business leaders. It is recognized around the world for its impressive facilities, impeccable service and time-honored tradition of hospitality.

The Shilla Seoul has been the recipient of numerous accolades and awards. Most recently, it was named to Conde Nast Traveler’s prestigious Gold List of the “World’s Best Places to Stay” and Zagat’s “Top International Hotels, Resorts & Spas” in 2006. In addition, it was listed in the “Top 50 hotels in Asia” in Travel & Leisure’s 11th annual World’s Best Awards reader’s survey and, for the fifth consecutive year, was deemed “The Best Hotel in Seoul” in Euromoney’s Annual Business Travel Poll.

Also in 2006, The Shilla Seoul completed an extensive two-year makeover creating a “lifestyle destination” with dramatically improved conference and business facilities, dining, health and beauty, wedding and shopping.

The Shilla Jeju, located on the coast of Jeju Island overlooking the Pacific Ocean, opened in 1990. As Korea’s first luxury resort, it has been at the forefront of Korea’s tourism and conference boom, and remains the area’s most prestigious destination for VIPs from around the world. The Shilla Jeju is noted for its sophisticated decor, works by world-famous
artists, subtropical garden and, of course, for its impeccable service.

In 2006, The Shilla exported its brand to China, signing a management contract with local developer Genway to operate a new 5-star hotel, The Shilla Suzhou, which opened in April.

Going forward, The Shilla will continually improve upon its high standard of personalized, attentive service, taking the hospitality experience to a new level. The company will continue to diversify and expand, while remaining true to a business philosophy deeply rooted in the 5,000-year history of the Korean nation. This is summed up by the company’s motto, “The most traditional things are the most global ones.