Samsung Mobile Index reveals BYOD trend at a tipping point with mobile devices, becoming the central hub of both personal and professionals lives.
by Timothy Wagner, Vice President & General Manager of Enterprise Sales, Samsung Mobile
The rise in popularity of BYOD (bring your own device) to work programs is not only being fueled by the increase in consumer demand to use feature-rich devices at work—but also by businesses who are now embracing the trend.
Samsung Mobile has taken notice.
As the No. 1 smartphone phone provider globally1, we see the need to provide consumers with highly desirable, BYOD-friendly devices which meet or exceed the compliance requirements of IT decision makers. To that end, Samsung Mobile has made significant strides recently in delivering the features and functionality that both employees and IT decision makers can enthusiastically appreciate.
In order to further identify the behaviors and attitudes toward current corporate BYOD policies and lifestyle benefits, Samsung Mobile commissioned a survey with the independent research firm International Data Group (IDG) to poll 500 IT executives and consumers. The results of the study revealed that while both audiences indicated support for BYOD and the work/life balance it provides, perception gaps exist between what IT decision makers need and what employees want in their ideal BYOD device.
Download the Samsung Mobile BYOD Index.
The largest difference in opinion exists between the two groups on access to company productivity solutions and resources (i.e. CRM), with 49% of IT executives stating this functionality as a top priority, while only 28% of employees agreed. For 43% of the employees surveyed, the top priority is the ability to share large files compared with just 23% of IT executives.
Device security, however, was clearly the most significant concern of both groups, with 84% of IT executives and 74% of consumers considering security/MDM/encryption capabilities the foremost critical factor in determining which mobile devices are suitable for business use. These gaps must be addressed before formal BYOD policies and pre-approved device lists become standard. With SAFE™—Samsung For Enterprise—we have shown that we are ready to accept the challenge.
By offering advanced MDM, VPN, EAS and encryption capabilities, the "SAFE™" program helps eliminate fragmentation across carriers, device types and OS versions, making the job of the IT manager much easier in a BYOD environment. SAFE creates consistency across devices so that once one SAFE device is approved by a corporation’s IT department, other SAFE devices can be easily added to the "approved" list for BYOD. By combining these enterprise-grade features with highly desirable smartphones and tablets, Samsung Mobile is helping to foster consumer choice and IT compliance. In this way, Samsung Mobile has seamlessly merged the consumer demand for innovative, leading-edge devices, with the requirements of IT.
With SAFE, we have consciously made the decision to be number one in business. By combining enterprise grade features with highly desirable smartphones and tablets, Samsung Mobile has clearly addressed the trends revealed by the Samsung Mobile BYOD Index, and we are poised to make a major contribution in supporting the BYOD trend in 2013.
1Samsung Mobile is the No. 1 mobile phone provider in the United States based upon reported shipment data, according to Strategy Analytics, North America Handset Vendor Marketshare, Q3 2012. Samsung Electronics Company is the No. 1 smartphone provider worldwide based upon reported shipment data, according to Strategy Analytics Global Smartphone Vendor Market Share by Region: Q3 2012.
