A beautiful design that blends with your home

The Frame seen closeup of the white color bezels.
Close up of The Frame hanging on a wall displaying a painting.
The Frame on studio stand near a living room wall that has picture frames hanging on it.
 Close up of The Frame studio stand.
Video of The Frame seen closeup of the white color bezels and then seen in different settings, hanging on a kitchen wall, on a free standing shelf unit in a living room, on the studio stand displaying art.

The Frame Design Story

The inspiration behind The Frame design

The Frame was create in collabotaion with the world-renowned designed, Yves Behar. Hear what inspired him to think about TVs differently and how the Frame is truly designed to fit into your lifestyle.


Beautiful on or off

Because it looks like a real frame, The Frame enhances itssurroundings, wherever it is. Its big screen offers a grand display for art, making it a striking sight—on or off.

Samsung's "The Frame" home interior decoration portrait
Samsung's "The Frame" office interior decoration portrait
Samsung's "The Frame" home interior decoration art display on an easel in a living room
Samsung's "The Frame" digital picture frame on a brick wall in a restaurant
Samsung's "The Frame" hanging on a wall at home
Samsung's "The Frame" digital picture frame over a fireplace
Samsung's "The Frame" ocean view
The Frame’s frame changes into three different types of custom frames as you scroll down

Customizable Frame

Customizable for your space

Our Customizable Frame has the flexibility to fit into any home’s decor. You can change the black bezel to a wood, white or metal frame, perfectly complementing your home.1


Change the look with snap-on customizable frames


Enjoy your art whatever the lighting

The Brightness Sensor intelligently detects ambient light and adjusts the display settings so your art always looks its best.2



It senses your presence

When you’re nearby, the Motion Sensor detects your presence and turns the screen on, so you can enjoy your favorite art while you’re there. When you leave, it turns off to save energy.3

 After a certain amount of time, Art mode off.


Hangs flush to thewall

With our No Gap Wall Mount, The Frame hangs flush to the wall, just like a real picture.4

The Frame is upright and moves toward the wall showing that there’s hardly any gap between The Frame and the wall.

Tilt top and bottom for the ideal view.5

Adjust 6° left or right to get it beautifully level


Visible Style. Invisible Connection™

Our virtually undetectable Invisible Connection™ replaces unsightly TV cables, leaving your space beautifully uncluttered.6

When scrolling the view zooms out to show the cabinet that’s placed away from The Frame to show how devices connected to The Frame via the Invisible Connection are kept far away with the One Connect Box.
Closeup of the One Connect Box and a Blu-ray player in a cabinet.

The slim, near-invisible optical cable connects every device to the TV through the One Connect Box, allowing you to place the connected devices further away so you can use the space for your decor.


The Frame Specification

The Frame Specification
SIZE 65” 55”
FRAME SIZE 57.2 x 32.7 x 1.7 | 48.6 x 27.8 x 1.7
PICTURE QUALITY 4K UHD, 4K HDR Pro, 4K Color Drive Extreme
SMART 2017 Samsung Smart Hub, Smart View, One Remote Control
NEW FEATURES Art Mode, Samsung Collection, Brightness Sensor, Motion Sensor
FRAME COLOR Charcoal Black
  • CONNECTIVITY: One Connect Box with Invisible Connection (16 ft)
  • STAND: Basic Stand
  • WALL-MOUNT: No Gap Wall-Mount
  • CUSTOMIZABLE FRAMES: Walnut, Beige wood, White
  • INVISIBLE CONNECTION KIT: Invisible Connection (49 ft)
Catalog download
The Frame in basic gray metal bezels. One is 65 inches, the other is 55 inches and are standing upright and are shown from the left.
Video of The Frame seen in different settings, on a free standing shelf unit in a living room, hanging on a wall displaying a family photo with other frames, on a kitchen wall displaying a painting, on the studio stand displaying art and placed away from the wall

1 Each customizable frame is sold separately.

2 Performance may vary depending on the ambient brightness level.

3 Motion Sensor operates only in Art Mode. Performance may vary depending on the lighting condition.

4 A small gap between the wall and TV may occur if wall is not 100% flat or is constructed off angle to the floor or if installed incorrectly.

5 The actual angle when tilting may vary by product size.

6 The “Invisible Connection” refers to a single, transparent optical cable connected to the One Connect Box integrating external device cables, but it does not refer to the power cable of the TV or cables connected to other devices such as sound bar.

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