December 02, 1997 in Social Responsibility News

SAMSUNG Electronics Develops Next-generation CDMA WLL Terminal

The current trend in telecommunications is moving from analog to digital, and from wired to wireless. Even conventional wired home telephones are being replaced by wireless digital units, and industry analysts predict that the traditional telephone company and wired system will eventually disappear altogether.

SEOUL, Korea - December 2, 1997 - Samsung Electronics Co., Ltd. announced the completion of its next generation telephone for the home -- the code division multiple access wireless local loop (CDMA WLL) telephone.

The WLL connects subscriber lines via base stations placed within an area of 2-6 kilometers. Installation of the WLLs is much easier and cheaper than putting in a wired system. For these reasons, the WLL is receiving much attention from advanced nations, as well as from developing countries who lack competitiveness in sufficient telecommunications* infrastructure.

Samsung*s new telephone, which has access to both the wireless local loop and the CDMA cellular system, comes in the following two types: the SCW-F2000, a CDMA-PCS (CDMA personal communications system; 1.9 GHz) handset, and the SCW-F200, a cellular unit (800 MHz).

Also, it is capable of sending and receiving data, and the terminal can be connected to either a personal computer or a digital G3 facsimile machine for the sending and receiving of character data. It comes with short message service, voice mail / telephone number editing, built-in four-line liquid crystal display, and 3-Way Calling / Call Waiting functions.

Compared to other formats (analog, TDMA, etc.), the CDMA WLL can accommodate at least ten times more traffic over a single frequency. Moreover, in addition to its ease of installation, cost efficiency, and clean sound quality (thanks to CDMA digital technology), the wireless local loop can handle both wired and wireless services - securing a market of both prosperity and rapid growth.

The WLL world market is forecasted to reach 200 million subscribers by 2005, with the Asia-Pacific region capturing 63% of the market. Thus, competition is expected to be fierce, especially by the leading companies.

With this recent development, Samsung Electronics now has the capability to produce CDMA systems, handheld phones, and WLL terminals. This means the company can offer a total package to its customers, and shows positive signs for the company*s entry into the overseas CDMA markets.

Samsung will display its new product at Vietnam Telecom '97 in Hanoi this winter, and Las Vegas* Winter CE Show next January.

Samsung Electronics Co., Ltd., a US$19 billion flagship company of the Korean-based Samsung Group, intends to be one of the world*s top five manufacturers of information and telecommunications products by the year 2005. The company is also focused on digital telecom products and by the year 2000, aims to be ranked among the top-three handset manufacturers by exporting over US$1 billion CDMA handsets. In May 9, 1997, Samsung became the Official Wireless Communications Equipment Partner for the 1998 Nagano Winter Olympic Games and the 2000 Sydney Summer Olympic Games.

Arial, Chris Lee/Manager
Jean Youn/Assistant Manager
Sung In Cho
Corporate Communications
Overseas Team
Tel)822-727-7838/7823
Fax)822-727-7826


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