December 22, 1997 in Social Responsibility News

SAMSUNG Tests HDTV Receiver Compatibility with ATTC & CBS in Advance of CES Debut in the US

RIDGEFIELD PARK, N.J., USA - December 22, 1997 - Samsung Electronics America, Inc. is making great strides in the digital television arena having recently completed successful HDTV receiver compatibility tests.

The tests were conducted at the Advanced Test Television Center (ATTC) in Washington, DC and at the CBS Engineering Labs in New York to ensure the operation and compatibility of Samsung's newly developed chip set for digital TV and set-top-box. Samsung will demonstrate the superior quality of the receiver during the Consumer Electronics Show (CES), January 8-11, 1998 in room N107 of the Las Vegas Convention Center.

The demonstration will use off-air signals provided by CBS and PBS. Art Rancis, Vice President of Samsung's Product Innovation Lab, said, "While our work with CBS is only in its initial stages, we share a common bond in our commitment to create and promote public awareness for HDTV." The tests conducted at CBS confirm that the resolution produced by the Samsung receiver, 1920 x 1080 HDTV format, will be the highest at CES. This will be demonstrated by a signal feed to two of Samsung's new 55" digital projection TVs, which will debut at the show.

Off air signals will be provided to Samsung during CES by CBS affiliate station KLAS-TV will include sports, prime-time segments, as well as new and archival materials from CBS, and Nature, Nova in addition to art and drama segments from PBS. Conversely, the Samsung receiver will be used at KLAS-TV as a confidence monitor to insure the quality of the signal transmitted by station to the convention center.

CBS is leading the digital TV paradigm by broadcasting off-air HDTV test signals, which are transmitted from the Empire State Building, and by providing test signals and program content at CES. Samsung had tthe opportunity to test its receiver at the ATTC and in the CBS engineering laboratory in preparation for CES. The receiver tested contains an array of Samsung-developed digital TV technology, including a Channel Demodulator/Decoder, Channel Equalizer, MPEG2 High Level Decoder, and Format Converter ICs.

Headquartered in Ridgefield Park, NJ, The Consumer Electronics Division of Samsung Electronics America, Inc., markets a broad range of consumer electronics products including color televisions, TVCR combination units, VCRs, camcorders, digital products, microwave ovens, vacuums and air conditioners. The Information Systems Division markets monitors and storage products including DVD-ROM drives. http://www.sosimple.com.


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