January 06, 1998 in Social Responsibility News

SAMSUNG Electronics Developes World's First HDTV

SEOUL, Korea - January 6, 1998 - Samsung Electronics Co., Ltd. announced that it has completed development of a 55" digital projection HDTV that satisfies US digital TV standards. In December, a compatibility tests of a transmitter based on chip sets developed by Samsung Electronics -- conducted at the Advanced Television Technology Center (ATTC) in Washington D.C. and at the CBS Engineering Labs in New York -- brought successful results, and exhibiting perfect picture quality.

At CBS' request, the Samsung transmitter will be used at KLAS-TV as the monitor that will observe the test runs of digital broadcasting -- during the Winter Consumer Electronics Show, beginning this January 8 in Las Vegas.

Samsung's new 55" HDTV can reproduce 18 different resolution standards, including the standard definition (SD) as well as HDTV standards set by ATSC (Advanced Television System Committee). The product also takes advantage of Dolby AC-3TM decoding technology, and Pro Logic SurroundTM technology which provides a full 3D sound quality for digital broadcasts, DVD performance or NTSC broadcasts.

Also, its excellent reception quality -- thanks to digital demodulation -- eliminates completely the so-called ghosts, caused by broadcast signals bouncing off buildings, mountains, etc.

The new HDTV comes equipped with five chip sets developed exclusively by Samsung: two types of fully digital demodulation chip sets, video decoder, format converter chip set and graphics chip set.

Samsung Electronics will continue to test its new product in the US, which will help generate direction for its plans to mass produce -- scheduled for the second half of this year, corresponding to the commencement of HDTV broadcasts for the U.S. market.

Samsung Electronics Co., Ltd., a US $19 billion flagship company of Korean-based Samsung Group, is a world leader in electronics, with operations in more than 60 countries.

CONTACT:Jean Youn / Assistant Manager
Corporate Communictations
Samsung Electronics Co., Ltd.
Tel. (82-2-727-7838/7823)
Email: sjyha@samsung.co.kr

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