September 07, 2001 in Social Responsibility News

SAMSUNG Raised The HDTV Bar With Enhanced New Set Top Box

New SIR-T150 Offers Affordable Entry into the DTV Era
RIDGEFIELD PARK, NJ-Samsung Electronics America, long in the vanguard of digital television (DTV) solutions, is making the HDTV promise a reality for consumers with an advanced new set top box that enables any TV set to receive high quality DTV and HDTV programming. This affordable solution goes beyond existing DTV boxes with enhanced technology such as stronger signal lock in and better multipath modulation to ensure more robust signal reception. With easy integration even to an analog set, the SIR-T150 is bringing everyday DTV viewing one step closer to life. Samsung will have the SIR-T150 on display at the CEDIA show, September 5-9, 2001 at the Indianapolis Convention Center, Booth # LL11.

Samsung's SIR-T150 set top box offers great flexibility for delivering ""FREE"" over-the-air DTV signals, which will cover over 60% of the US by the end of 2001. Featuring a signal strength meter that assists in antenna placement, the SIR-T150 has proven to be robust in locking in signals with even the weakest transmissions, such as the higher end of the UHF spectrum and when using some of the simpler UHF antenna designs.

Steve Panosian, Samsung Electronic America Digital Group's Senior Manager for Visual Media, stated, ""The T150's unique feature is its ability to output all DTV native resolutions, making it a universal solution for any digital television purchased to date, or currently on offer, that employs DTV component video inputs. That early field tests are proving that it is superior in locking in weak broadcast signals bodes well for city dwellers who have historically had a hard time getting any broadcast signal at all."" Early testing has also revealed great 8VSB demodulation performance, particularly in urban centers where tall buildings create a lot of multipath effect (signal deflection due to objects between the transmitter and the receiver) that can weaken a broadcast signal.

The SIR-T150 easily tunes and decodes any DTV broadcast format standard. It is one of the few set top boxes that can output a 720p (progressive scan) picture, the preferred line screen for the Home Theater enthusiast, and does so with no perceivable artifacts when converting from 1080i. Samsung's SIR-T150 also offers control over aspect ratio while in 480P and 480i modes, allowing viewers to make screen size adjustments for a 16:9 picture on a 4:3 set and a 4:3 picture on a 16:9 set.

An array of DTV scanning formats resolves any connectivity issues with a simple selection of 480i, 480p, 720p or 1080i on the back of the set top box to fit the appropriate native display format of the DTV monitor. Output connections are likewise selectable: 15 pin D-Sub or via Component Video Y, Pb, or Pr connections. An NTSC 480i output makes it compatible with high-performance televisions or VCRs featuring an S-Video or standard composite video output. Additionally, when 480i is selected, the menu OSD is activated for connecting to an analog TV. Attractively designed and moderately priced, Samsung's new SIR-T150 is certainly a step forward in solving life's many DTV format choices.

Employing Samsung's handsome silver finish front panel, gray chassis design and including a universal ""I - Point TM"" remote, the SIR-T150 shipped to dealers in early February and is now available at an MSRP of $699.


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