November 06, 2001 in Social Responsibility News

SAMSUNG SDS to export Bizentro through its overseas agency

Samsung SDS (CEO Hong-Ki Kim) announced that for expanding its business in Southeastern Asia, it has signed a Distributor Agreement with a Singapore SI company Acepio, and will provide Inouvi, a cosmetic company with its ERP solution Bizentro.
- Additionally, Bizentro was registered as one of the certified ERP packaged solutions for companies' Informatization by the Singapore government. That means if Singapore companies introduce Samsung SDS' Bizentro as its ERP system, the Singapore government supports 70% of the total cost. So Bizentro is expected to be recepted well in the Singapore market.

Through this agreement, Samsung SDS will provide Acepia its ERP solution Bizentro, and Acepia will hold copyrights on Samsung SDS' Bizentro in the southeastern region, including China, Hong Kong, Malaysia, etc, managing the operations of winning customers, customizing, and maintenance/ repair.

Inouvi, Acepio's first Bizentro customer, is a leading cosmetic companies with 7 overseas offices. It plans to expand its overseas sales this coming February, after completing the introduction of Bizentro in its headquarters, and will launch its sales in southeastern Asia as soon as ensuring a reference site. As a result, the prospect of Bizentro's sales in overseas markets is promising.

This agreement doesn't produce direct sales, but it is the first export through an overseas agency and reflects that Samsung SDS is strategically aiming to switch overseas business focus from SI projects and to concentrate on exporting packaged softwares based on global standards.
Also, since Singapore holds more than 40% of main ERP market in southeastern Asia (total amount of US$ 215 million / year 2000), Samsung SDS establishes a bridgehead to open up markets in southeastern Asia with countries having a much more latent demand for IT.


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