January 04, 2002 in Social Responsibility News

SAMSUNG Electronics Bolsters its TFT-LCD for TV Operations

SEOUL, Korea - January 4, 2002 - Samsung Electronics launches TFT-LCD TV business with wide screen 15.3-inch and 17-inch sizes. The company is also scheduled to come out with 22-inch and 30-inch class versions in 2002. Including the 40-inch TFT-LCD TV developed last August, Samsung is geared with a full product lineup that ranges from 15 inches to 40 inches.

Samsung's latest 15.3-inch and 17-inch TFT-LCDs have a wide (15:9) aspect ratio, boosting resolution to four times that found in CRTs. Therefore, they are well suited for digital broadcasting.
A screen brightness of 450 candela per square meter and a contrast ratio of 400:1 are up to CRT standards, which will enable Samsung LCDs to expand from monitor segment to the TV segment.

Many LCD TVs currently on the market still require some technological advancement; for example, their slow pixel response time causes a "ghosting" problem. However, Samsung Electronics has accomplished some technological breakthroughs. Last August, Samsung introduced a 40-inch TFT-LCD that boasts a response time of just 12 milliseconds. The company has also developed a unique Patterned Vertical Alignment (PVA) technology to provide a wider viewing angle. PVA is now being applied to all models of 20 inches or larger,
enabling the products to rival cathode ray tube (CRT) performance.

Armed with a full product lineup, Samsung Electronics will enjoy the highest competitiveness of any TFT-LCD maker.
Company officials expect their competitive advantage to extend from TFT-LCDs for notebook PCs and desktop monitors to those for the LCD TV market. Mid term goal is set to capture top market share by 2005.

A fifth-generation TFT-LCD production line, tuning out 1,100mm by 1,250mm substrates, will go into operation in the second half of next year. Increasing Samsung's capacity to produce TFT-LCDs for TVs. The company expects to exceed 200,000 units in sales for 2002.

The global LCD TV market is estimated at 1.9 million units in 2002, but sales are forecast to increase at least 62% annually, reaching 8 million units by 2005.

Samsung Electronics Co. Ltd. is a global leader in semiconductors, the consumer electronics industry, and digital convergence technology. The company employs approximately 66,000 people in 46 countries. Samsung Electronics is the world's largest producer of memory chips, Smart Card Chips, Display Driver ICs, TFT-LCDs, and monitors.
Also the company is the fourth-largest manufacturer of mobile phones. Samsung Electronics consists of four main business units: Digital Media, Semiconductor, Information & Communications, and Home Appliance Businesses.
For more information, please visit the web site, http://samsungelectronics.com

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