February 12, 1998 in Social Responsibility News

SAMSUNG Actively Promotes Marketing Activities during the Nagano Olympic Winter Games

NAGANO, Japan - February 12, 1998 - As the Worldwide Partner in the Wireless Communications Equipment category of the 1998 Nagano Olympic Winter Games, Samsung Electronics Co., Ltd. is implementing a wide range of marketing programs related to the Games. Among them, the Hospitality Program is being most actively promoted.
The Hospitality Program is a marketing tool where an Olympic sponsor invites dealers and clients to the Host City of the Olympic Games in order to experience the Games first-hand and strengthen business ties. The Program is a promotional event that has been long since conducted by established Olympic Partners.

Samsung is focusing on the Hospitality Program for the Nagano Olympic Winter Games in an effort to gain marketing benefits for its products. Only world-class companies with state-of-the-art products and technology are qualified to become Olympic Partners. The Nagano Olympic Games provide an opportunity for Samsung to become a global enterprise along with other Olympic Partners.

By reaffirming Samsung's stance as an Olympic Partner to its business dealers, who function as direct links between Samsung products and consumers, Samsung Electronics will be able to project a positive image of the company, as well as achieve increased product sales.

As part of this strategy, Samsung has invited a total of 240 business dealers to the Nagano Olympic Winter Games for a three-part program each running for 7 days. Business dealers and clients will come from countries that Samsung considers as strategic regions, including Europe, the United States, Southeast Asia, Japan, China, the Middle East, and Russia. In addition, approximately 100 Korean business dealers and clients will also be invited to the Winter Games. The dealers will be invited to the main events, cultural events and a welcome dinner hosted by Samsung's senior officials.

According to Samsung director Tae-Ho Kim, who is in charge of the Hospitality Program, "Maximum convenience will be provided to the invited business dealers. The dealers who take part in this program will provide the momentum for Samsung to take the lead in the global information and telecommunications market."


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