January 30, 2002 in Social Responsibility News

SAMSUNG to Provide Wireless Telecommunications Equipment and Technical Support At the Salt Lake 2002 Olympic Winter Games

As a global leader in the wireless telecommunications equipment industry, Samsung is primed to provide expertise and support as the Official Wireless Telecommunications Equipment Partner at the Salt Lake 2002 Olympic Winter Games. Through this partnership, Samsung will provide approximately 20,000 units of wireless telecommunications equipment and technical support to benefit the Salt Lake Organizing Committee (SLOC) as well as officials, media, staff and volunteers at the Olympic Winter Games.
Spectators and fans from around the world will also have the opportunity to experience the ultimate in digital technology at the Olympic Rendezvous@Samsung (OR@S) in Salt Lake Olympic Square, where visitors can interact with Samsung's ground-breaking wireless telecommunications equipment technology. Using OR@S as its platform, Samsung will showcase 16 innovative and stylish wireless handsets to fans from around the world.

Samsung has found success by paying significant attention to both technological innovation and product design. With the continuous development of groundbreaking wireless phones, Samsung has converged cutting-edge form and function to manufacture milestones such as the I300, America's first fully integrated phone with the Personal Digital Assistant(PDA) capability and a color screen, the N300, America's first Global Positioning System (GPS)-enabled wireless phone and handsets for cdma2000 1X and GPRS high-speed data networks.

Samsung Technology Contribution Page Two

The official mobile phone of the 2002 Olympic Winter Games is Samsung's SCH-T300, which will be provided directly to SLOC to ensure seamless coverage throughout the Games. Among the distinctive features of the phone, the T300 provides consumers the convenience of a larger 128 x 128 pixel screen, with up to 12 lines of variable text and built-in, high-quality graphics. Its innovative one-touch Web access button allows instant access to the Internet so users can quickly download information they want, such as results to their favorite Olympic competition.

"Samsung is proud to provide its world-class equipment and technical support to a world-class competition like the Salt Lake 2002 Olympic Winter Games, " said Mr. Il-Hyung Chang, Senior Vice President and head of Samsung's Olympic projects. "Bringing our products and services to a global audience at the 2002 Games exemplifies our support of the Olympic Movement and our commitment to ensuring a successful event." With new products slated for launch in 2002, Samsung will continue to focus on the strategies that have gained success for the company, namely innovative products and strong alliances. Through significant partnerships like the Salt Lake 2002 Olympic Winter Games, Samsung will continue to increase brand awareness and product preference with key demographics.

Samsung is a leader in the CDMA market with approximately 30 percent market share in the U.S., making it one of the top five wireless telecommunications equipment manufacturers selling handsets in the nation. Samsung has outpaced every competitor in the U.S. with a 250 percent increase in brand awareness and is in position to become a top tier vendor, according to a wireless industry research. Additionally, Samsung's global brand was valued at $6.4 billion fueled by marketing success in the U.S. in 2001, according to one reliable study.

About Samsung
Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, markets and develops wireless handsets and telecommunications products throughout North America. For more information, see STA's Web site at http://samsungusa.com/cgi-bin/nabc/prod/hhcommerce/telecommunications/prod_tel_subcategory_1.jsp

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. Samsung Electronics employs approximately 64,000 people in 89 offices in 47 countries. The company is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses.

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