February 07, 2002 in Social Responsibility News

SAMSUNG Celebrates Opening of Olympic Rendezvous @ Samsung, a Premier Destination for Olympic Spectators

Luminaries on-hand for Opening Gala include IOC President Jacques Rogge, SLOC President and CEO Mitt Romney, Samsung Chairman Kun Hee Lee, and Olympic gold medalists Bonnie Blair and Johann Olav Koss.

SALT LAKE CITY (February 6, 2002) ? Samsung, the official Worldwide Wireless Telecommunications Equipment Partner of the 2002 Olympic Winter Games, today unveiled the centerpiece of its Olympic marketing campaign, the Olympic Rendezvous @ Samsung (OR@S) in Salt Lake Olympic Square.

The 12,500-square-foot, two-story OR@S is a digital and dynamic structure that will host daily entertainment events throughout the 2002 Games ? including high-profile athlete appearances, musical and dance performances, former and competing athletes memorabilia auctions to benefit Olympic Aid and ice sculpting ?and will give Olympic athletes and spectators the opportunity to sample the company's latest products in wireless telecommunications equipment .

"Samsung is proud to unveil the latest edition of our Olympic Rendezvous @ Samsung today in Salt Lake City," said Mr. Jong-Yong Yun, Vice Chairman and CEO of Samsung Electronics. "OR@S was a star attraction for athletes, their family members and the public in Sydney Olympic Park during the Sydney 2000 Olympic Games with its entertainment programs, drawing more than one million visitors. We want the OR@S to be again the most popular destination for people from all around the world who are sharing the experience of the Olympic Winter Games."

The center's interior features separate areas for spectators to make "Share the Moment" Calls ? free three-minute phone calls to friends and family ? as well as four distinct zones: the Style, Speed, Agility and Color zone, each of which expresses the essence of Olympic Winter Games and Salt Lake City. Each zone highlights a selection of Samsung's latest wireless telecommunications equipment products, as well as activities and displays for fans to experience.

The exterior of the OR@S features large screens that will broadcast ever-changing messages from fans and photos of visitors relayed from inside the center.

Many of the most high-profile members of the Olympic Movement ? including IOC President Jacques Rogge, Salt Lake Olympic Organizing Committee President and CEO Mitt Romney, Samsung Chairman Kun Hee Lee, and Olympic gold medalists Bonnie Blair and Johann Olav Koss ? were in attendance at the ceremony. Following the formal unveiling guests were invited to tour the facility.

The Olympic Rendezvous @ Samsung is located in Salt Lake Olympic Square at 300 West and South Temple, across the street from the Salt Lake Ice Center. The OR@S will be open to the public from 11 am ? 11 pm from February 9 ? 23 and from 11 am ? 4:30 pm on February 24 and will host some 150,000 visitors.

About Samsung
Samsung is a proud Worldwide Partner of the Salt Lake 2002 Olympic Winter Games and the official Wireless Telecommunications Equipment Partner to the Salt Lake 2002 Olympic Winter Games. Samsung is also the presenting sponsor of the Samsung Athlete Family Homestay Program.

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. Samsung Electronics employs approximately 64,000 people in 89 offices in 47 countries. The company is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses. For more information, please visit http://www.samsungelectronics.com

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