February 25, 2002 in Social Responsibility News

Olympic Fans Vote Olympic Rendezous @ SAMSUNG Top Sponsor Attraction

Salt Lake City, Feb. 25, 2002 - The Olympic Rendezvous @ Samsung (OR@S), the centerpiece of Samsung's Olympic sponsorship located in Salt Lake Olympic Square, has been rated the top attraction in Salt Lake Olympic Square according to fans visiting the area. From daily entertainment shows to athlete appearances to futuristic product displays, the OR@S hosted more than 240,000 visitors and Olympians during the 16-day program.


Samsung, the Worldwide Partner for Wireless Telecommunications Equipment, commissioned research by Sports Marketing Surveys Ltd., an independent market research agency. Interviewing 300 spectators visiting the OR@S, the findings conclude that 70.5 percent said the center strongly influenced their opinion towards Samsung and 74 percent now have a better image of Samsung because of the spectator center. 76 percent of spectators said the OR@S influenced their willingness to buy Samsung wireless products.


The survey results also indicated that Samsung contributed greatly to the excitement of the Games by providing fans with the opportunity to meet athletes, make free mobile phone calls, bid on autographed memorabilia and enjoy free entertainment. 73 percent of visitors surveyed rated their Olympic Rendezvous @ Samsung experience as either good or very good. The mobile digital technology showcase was the star attraction for the majority of visitors surveyed, followed by the daily entertainment on stage and the digital snowball fight utilizing Samsung I300 phones.


In addition, spectators made more than 4,681 free phone calls (12,872 minutes) through the Samsung "Share The Moment" Call program, which allows athletes and spectators to experience Samsung's latest digital mobile technology by making a free three-minute phone call.


"Our objectives in Salt Lake were to provide Olympic fans, athletes and their families with entertaining and memorable Olympic experiences," said Mr. Il-Hyung Chang, Senior Vice President and Head of Olympic Projects for Samsung Electronics. "We also were able to showcase our leadership in digital convergence by letting spectators touch and feel products that will soon be unveiled to the U.S. market."


Highlights of Olympic Rendezvous @ Samsung included:

Visits by world-class athletes including gold medalist Ross Powers (Snowboarding), silver medalist Travis Meyer (Freestyle Skiing), silver medalists Mark Grimmette and Brian Martin (Luge), bronze medalist Timothy Goebel (Figure Skating), bronze medalist Chris Klug (Snowboarding), gold medalist Eric Bergoust (Freestyle Skiing), gold medalist Bonnie Blair (Speed Skating), Daron Rahlves (Alpine Skiing), Hannah Hardaway (Freestyle Skiing) and Tricia Byrnes (Snowboarding).

Olympic Aid programs conducted at the OR@S, including silent and daily live auctions, raised more than $78,000 to fund sport and play programs for children in refugee camps. Through such programs, children can build self-esteem and further develop psychologically and physically.

More than 280 athletes from 37 countries signed up to participate in TeamMates, a joint program between Samsung and Olympic Aid. For each athlete that became a TeamMate, Samsung made a financial contribution to Olympic Aid.


Highlights of Other Samsung Olympic Programs included:

The Samsung Athlete Family Homestay program enabled nearly 1,000 athlete family members from 22 countries to come to Salt Lake. They were hosted by approximately 400 Utah families, all of whom have provided their hospitality for free.

More than 20 young athletes participating in the Community Olympic Development Program (CODP) - a United States Olympic Committee project that develops the next generation of Olympians - helped Samsung share the Olympic spirit with a worldwide audience through their activities at the OR@S.

Five Olympic athletes were honored as the first recipients of the Samsung Style & Innovation Award, presented to athletes demonstrating a distinctive expression of style and substance in their respective sports. The award-winning Olympians were gold medalist Jim Shea, Jr. (Skeleton), Lisa Kosglow (Snowboarding), Evan Dybvig (Freestyle Skiing), Lindsey Weier (Cross Country Skiing) and Krissy Wendell (Hockey).


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