April 18, 2002 in Social Responsibility News

SAMSUNG Electronics Tops the Memory Market for the 9th Straight Year

Seoul, Korea - April 18, 2002: Market watcher Dataquest released 2001 performance data for the semiconductor industry this week. According to the report, Samsung Electronics came out on top in the global memory chip market for the ninth year in a row (since 1993), bolstering its already commanding lead. The company recorded US$4.83 billion in sales of memory products, 17.9% of the total world market for this segment. Broadening the gap between competing companies.


Korean DRAM makers managed a combined 41.6% share of the world DRAM market, with Samsung alone holding 27.0%. This extends Samsung's consecutive first place ranking for DRAMs to a full decade, a new record for dominance in this market segment. In addition to DRAMs, Samsung sold 25.9% of the world's SRAMs, the main memory for PC servers and mobile phones. As such Samsung Electronics has outperformed such major players as IBM and Toshiba for the top spot in the world SRAM market for each of the past seven years. Meanwhile, Samsung ranked eighth in sales of flash memory, a segment that is surging with the growth in next-generation mobile phones.


Samsung will use its balanced memory product portfolio and market dominance to maintain an aggressive marketing policy, introducing next generation market solutions. Importantly, the company ranks 12th for *digital logic devices, notable advancement in the system LSI business.
* digital logic devices include ASICs, custom ICs and LDIs.


Samsung's success can be attributed to several key factors. The company applies industry-leading technology to be the first to complete development and initiate mass production of next-generation memory chips. The export strategy employed by Samsung Electronics has been to concentrate of high value added products. In the system LSI area, Samsung is selectively concentrating its resources and strengths on mainstay items.

Samsung Electronics' sales performance trails the world's third-highest overall semiconductor maker by just US$57 million. Setting the number three spot a more closer reality for the company to achieve this year.

Dataquest also predicted that the DRAM market would growth 23% year on year to reach US$13.7 billion in 2002.

About Samsung Electronics
Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. Samsung Electronics employs approximately 64,000 people in 89 offices in 47 countries. Samsung Electronics is the world's largest producer of memory chips, Smart Card Chips, Display Driver ICs, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses. For more information, please visit the web site, http://samsungelectronics.com


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