November 28, 2002 in Social Responsibility News

SAMSUNG Electronics' SGH-T100 Mobile Phone Enjoys Global Popularity

SEOUL, Korea - November 28, 2002 - The SGH-T100 mobile phone by Samsung Electronics is taking the world market by storm. The success of this model has been decisive in elevating Samsung to a solid third place ranking among the world's mobile phone manufacturers.

Samsung's single model sales record of ten million units was set by the SGH-600 in 1998, and the company sold 5.1 million SCH-3500 mobile phones in 1999. However, the SGH-T100 is the first model to achieve sales of 4.5 million units in just six months.

The SGH-T100 was initially launched in Europe and Asia in April, followed by a US launch in August.
By October, sales had reached 2.05 million in Europe, 550,000 in Southeast Asia, 500,000 in China (model name in China: SGH-T108), 500,000 in the US (model name in the US: SPH-A500) and 900,000 in Korea (model name in Korea: SCH-X430) for a total of 4.5 million units.
Samsung Electronics is confident that sales will exceed 6 million units by the end of this year.

The SGH-T100 is a high-end product featuring a new-concept, 4096 high-quality color TFT-LCD for the first time in the world and supports various high-tech functions such as multiple polyphonic ring tone.
Consumers are also enthralled by the design. The Italian magazine TLC praised the SGH-T100 as "Season's Best Buy" product.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. Samsung Electronics employs approximately 64,000 people in 89 offices in 47 countries. Samsung Electronics is the world's largest producer of memory chips, Smart Card Chips,
Display Driver ICs, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses. For more information, please visit the web site, http://samsungelectronics.com


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