February 26, 2003 in Social Responsibility News

SAMSUNG Electronics Unveils Air Conditioner Line In Europe

Seoul, Korea - February 26, 2003 - Samsung Electronics is introducing Europeans to a line of health-promoting, environment-friendly air conditioners at Climatizacion 2003, held in Madrid, Spain February 26 through March 1. A total of 50 different models with split configurations are on display at the Samsung booth under the motto “Take a Deep Breath.”

Samsung’s proprietary BIOnizer™ technology uses negative ions, generates oxygen and filters dust particles for cleaner air. The new models also feature sleek designs with stylish front grill concealing air intakes and convenient LED screen for displaying operational status

“Europe is a very important market where 90% of air conditioner sales come from high value-added products including split-type models and system air-conditioners,” said Lee, Don Joo, a vice president in Samsung’s System Appliance Division. “European consumers are known for their highly sophisticated taste, but we are confident the stylish designs, low power consumption, and health benefits of our new air conditioners will meet their needs


About Samsung Electronics
Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. Samsung Electronics employs approximately 64,000 people in 89 offices in 47 countries. The company is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses.

For more information, please visit http:// www.samsung.com


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