March 06, 2003 in Social Responsibility News

SAMSUNG Electronics Launches the Industry's First TDMA Mobile Phone with Color Display

SEOUL, Korea - March 6, 2003 - Color capability is now available in the TDMA (Time
Division Multiple Access) standard, an important technology of the Latin American mobile phone market. Samsung Electronics broke into TDMA when it launched its models in Mexico in July 2001. Now the company has become the world’s first to introduce a TDMA with color display (model: STH-A325), starting once again in Mexico from the end of this month.

The STH-A325 features a 65,000-color TFT-LCD that provides sharp images and a 40 polyphonic ring tone (another first for TDMA) for natural sound reproduction. This model is only 85mm long and weighs just 110g; the built-in directory can accommodate up to 500 entries. The folder design, popular in Latin America, is expected to boost sales even more.

Now, Samsung Electronics is offering mobile phones with color displays in the Americas as well as in Europe and China. The company is in the position to diversify and segment marketing activities in response to any changes within each region.

Samsung Electronics’ TDMA sales in Latin America are forecast to remain at around 1.7 million in 2003. With its new color display model, the company expects to strengthen its dominance in this market.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. Samsung Electronics employs approximately 70,000 people in 88 offices in 47 countries. The company is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses.

For more information, please visit http:// www.samsungelectronics.com


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