March 11, 2003 in Social Responsibility News

IT Industry to Grow on the Strength of Digital Convergence

SEOUL, Korea - March 11, 2003 - On March 11, Samsung Electronics Vice Chairman & CEO, Jong Yong Yun gave a keynote address at the ICT World Forum@CeBIT, a two-day event held in conjunction with the CeBIT Show in Hanover, Germany. CeBIT is the world’s largest exhibition of information and communication technologies (ICT).

Vice Chairman Yun spoke in the opening session of a program that included four forums and had over 200 VIPs from the business world in attendance. He postulated that digital convergence is driving change and represents the future of information convergence technology. The Vice Chairman stressed, “The ICT industry, though struggling now, has a bright future as digital convergence accelerates. This future is not to be predicted but to be created.”
Vice Chairman Yun began his 50-minute presentation by explaining why the ICT industry is now in trouble. He pointed out that currently the industry lacks the kind of revolutionary “killer” products that drove its growth for the past half century such as the radio, TV, mainframe computer, personal computer and mobile phone. He also said more convergence products are needed to lift the slumping industry, while ICT companies are short on convergence experience and the laws and regulations governing ICT are slow to accommodate change for the future.

The Vice Chairman explained the ICT industry is not dynamic at the moment but breakthroughs will be made in digital convergence, affecting core components such as semiconductors, media and mobile products, networks, and services. For example broadcast and telecommunication services will converge as will other businesses including banking and insurance, distribution businesses, and energy businesses. Even art and culture will experience convergence that transcends geographical barriers. ICT will be at the heart of this convergence trend.

Audience interest was drawn to the examples raised by Vice Chairman Yun that will change the ICT industry’s future. In the semiconductor area, this includes Samsung Electronics’ “system-in-a-package” (SIP) technology, bringing together a mobile CPU, NAND flash memory, and synchronous DRAM on a single chip. Other examples are the Samsung Duocam, which integrates a digital camera with a digital camcorder, and Samsung’s wireless home audio/visual center, which connects various home devices through a high-speed network, distributing high-definition contents. The Vice Chairman also cited Korea’s world-leading penetration rate (55%) of broadband technology that links some 20,000 Internet cafes nationwide. Another example is the “cyber apartment” concept that has already been commercialized in Korea.

Vice Chairman Yun pointed out tasks awaiting governments, academia and the corporate world: Research is needed on development models for the ICT industry, and legal systems must support its development as well. New concepts and philosophies have to be shared. Above all else, he stressed how corporate goals must take a back seat to customer demands; true customer-oriented digital convergence is the direction in which the industry must proceed. According to recent consumer surveys, For example, customer puts more emphases on healthcare and home security, while companies are now mostly offering online game, phone and data management services.

The Vice Chairman closed his presentation by calling on companies inside the ICT industry to step up their customer-centered cooperation at this time of paradigm shift and move forward with the future development of ICT. He also said greater cooperation is needed among the ICT industry and other industries to create new business opportunities. Finally, Mr. Yun said building cooperative networks was important for the future growth momentum of the global ICT industry.

Last year, the ICT World Forum@CeBIT was attended by such big names as Microsoft CEO Steve Palmer. Participants this year included more than 500 prominent members of the world financial and business communities as well as the German government. Noteworthy names besides Vice Chairman Yun include German Prime Minister Gerhard Schoder, Nokia Chairman Jorme Ollila, and Infineon Technologies Chairman Ulrich Schumacher. The themes covered at the forums served as opportunities to clarify leadership in today’s ICT market.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. Samsung Electronics employs approximately 70,000 people in 88 offices in 47 countries. The company is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses.

For more information, please visit http:// www.samsung.com


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